Local SEO is an important tool for increasing the visibility of a brick and mortar business in local search results. It aims to optimize your website to make it gain higher search rankings locally and to make it easier for your local customers to find your business.
Like traditional SEO, local optimization is a long-term campaign that can take some time before revealing significant results. That said, there are certain things that you can do to realize improvements in search rankings almost immediately. Here are three major local SEO activities that can help bring instant results:
Activity 1: Claim your Google My Business listing and optimize it.
Claim and verify your local business listing on Google’s My Business to get a head start on improving your search rankings. My Business is the side of Google+ that is aimed at businesses, and it delivers a strong and foolproof signal to Google that your website is worthy of being ranked. It’s a simple and effective way to improve local search visibility. Google itself revealed that four out of five consumers rely on search engines to find local businesses and information, making Google My Business listing crucial if you want to boost your rankings and ensure that your target audience can easily find you online.
Local SEO has dramatically changed since Google launched Pigeon, the search engine’s premiere local algorithm. Through Pigeon, Google is able to see through the local intent of a user’s queries, resulting in more targeted search results. Hence, if you search for a simple term like ‘restaurant’, Google will automatically display restaurants that are near you. The complexity of this new algorithm has imposed a new challenge to local SEO professionals and to small and medium-sized local businesses alike. But as long as you implement a good local SEO strategy and claim and optimize your Google My Business listing, you can increase the visibility of your business and rank better in search results.
Activity 2: Get listed in Yahoo and Bing.
Most searches take place on Google, but it is always a good idea to claim and optimize your listings on other commonly used search engines, such as Yahoo and Bing, too. This will ensure greater visibility no matter which search engine your target customers prefer. Getting listed in Bing or Yahoo increases your visibility and delivers your phone number, address, website, hours of operation, photos of your business, and a list of your services to your potential customers. All of these factors will be crucial in strengthening your local visibility in these search engines, too.
Claiming your company profiles in these websites can boost your visibility on local search listings. These websites can direct people to your door. Just be sure that you provide the right information. Encourage existing customers to leave a review on these sites to further boost your visibility.
Activity 3: Be present in social media.
Having a Facebook page and Yelp profile can boost your local SEO campaign and give you immediate results. These sites can improve your visibility in branded and local searches. Creating a page is free, fast, and easy. Once it is up and running, it can help potential customers find you easily and provide additional opportunities for you to expand the reach of your local business.
Social signs are important for page ranking. Each time someone shares, likes, or follows your posts, it delivers a social signal to a search engine that your page is credible and deserves a higher ranking. Interacting with your followers and customers in your social media pages will help boost your credibility to potential customers, too.
Local SEO is Best Left to the Experts
You do not have to do all of these strategies yourself because let’s face it—between running your day to day operations and keeping your business profitable, you really don’t have much time left. It’s more prudent to hire experienced and reputable search engine optimization experts. This way, you can save a lot of time and effort so you can focus more on your core business. With help from experts like SEOValley™, you can generate better traffic, establish your brand’s recognition and authority, increase conversions, and achieve higher ROI.
Local SEO is one of our specialties at SEOValley™ Our local search engine optimization program covers Google local optimization, reviews acquisition strategy, and citation building. With our help, you can stay ahead of your competition and win in your niche.