Lots of debates and discussions go around whether or not SEO still has value in terms of web marketing. With newer and seemingly better and less tedious ways to gain popularity online, SEO is often viewed as old-fashioned and unnecessary. As a result, many people wonder if SEO still matters and whether or not they should invest on it for their site to rank.
SEO is very much alive and well. In fact, it is a thriving industry. It is far from being “dead” as a lot of people may think and it still and will always be an important aspect of web marketing. Search is remains to be the most common starting point for anyone looking for a product or service to find what they are looking for on the web. Besides, with the constant changes that search engines make in their ranking algorithms, it is clear that SEO will always matter. Some tactics and strategies may become obsolete and potentially harmful for a website, but there are always new ways to cope with the changing scenes. This is where you need to take a step back and evaluate what needs to be done to make your search optimization efforts more productive.
The Hummingbird is Google’s latest algorithm update, designed to make search faster and more precise. It aims to bring search closer to a more conversational level, which means results pay more attention to the reason or intent behind the search instead of simply ranking sites based on the words. It will not be long until searches can be done in a more conversational manner, influenced by different social signals.
In search, quality matters, which is why SEO will always be significant, helping websites maintain content and design structure quality, which in turn helps pages climb up the ranking ladder and become more visible to searchers.