Off Page SEO techniques are not performed on a website, rather, they are carried on other websites and that activity is linked to the website for optimization. In the present competitive scenario, the optimization of content is not enough. On Page SEO services alone are not sufficient for optimizing a website from search engine’s perspective. Off Page activities for a website increases the backlinks (inbound links) for a website and increases the brand awareness. The efforts involved for improving a website’s inbound links is known as link building.
The offpage optimization of a website increases the rank of a website in natural search results. The links on the webpage should be related to the theme of that page and the link should have a genuine reason to be present there. Inappropriate links do not provide much help. In addition to the quantity of links on the webpage, quality of the link also matters. There are many ways of getting backlinks for a website. Some of them are:
- Writing the content on a website in such a manner that other websites intent to connect and provide links.
- Link exchange is a very effective method of acquiring links. A website can obtain backlinks by adding links of other websites on its web pages.
- Directory submission is also an efficient way to obtain links to a website. They usually provide inbound links.
- Being listed in the educational resources while providing important information to the visitors their, would naturally lead to a link back to your website.
Beside that, writing articles and submitting them to various article publishing sites help the domain in obtaining free inbound links.