Change is the nature of SEO and constant evolution of techniques and best practices is something that marketers must learn to cope with on a regular basis. As search engines like Google strive to improve the way websites are ranked in searches, so must website owners continue to adjust their strategies in a way that complies to best practices. Over the years, Google alone has made at least 13 updates to their algorithm, some more notable and public than others. Google’s Penguin update has already taken its toll on over-optimized websites, but what does the Panda update imply? Getting up to date with these algorithm changes is crucial for any website, especially one that relies much on organic traffic for new business. This also rings true when it comes to optimizing websites for other major search engines. Here are notable changes to watch out for in SEO:
- Mobile optimization has been practiced since the advent of web-enabled mobile devices, but more focus should be put into creating and optimizing website content for mobile traffic, especially with valid projections that mobile traffic would exceed desktop-generated ones by 2015. Google has always been firm in saying that responsive websites offer the best user experience—something they give favor to when ranking for searches. Recently, the engine has started including “mobile-friendly” notations next to sites that are truly mobile friendly in mobile searches.
- While Google rules search engine market shares, 2015 is projected to be the year that other engines would step up and begin to take more of their fair market share. With more browsers taking in other engines as default search tools, it wouldn’t be surprising if users start to divide and disperse. With search options other than Google becoming more accepted and used, it is important for websites to gain visibility across these engines.