The inception of social media into the world of marketing is quite dramatic, and it has managed to hypnotize all groups of companies, people, new ventures and even, the marketing experts. While some understands its scope and power, many are just following the trend blindly and investing into the social media marketing services. If you consider this to be a revolution, then you are wrong because this is just the tip of the iceberg. The actual Tsunami is yet to come. However, it is essential to clear the cloud over some of the myths.
Social Media experts: There are people who call them expert in social media. If you go into the depth, you will find they just understand how to operate Facebook, twitter and other social websites like LinkedIn, but they don’t actually know the logic and core operating technique behind these social media. Everyone who can operate these social websites cannot be called an expert, until and unless, he has knowledge on the tools that can manipulate them. Thorough knowledge in content creation, trend and search engine optimization through social media can make a person an expert. It is not about investing in the social media, it is about earning the maximum through analyzing power.
Social Media is cheap: Social media is about communication with people and thus, it takes time. You get back equivalent to the effort and time you employ. Being weary of the market and its changing trends pay off and this cannot be achieved spending 15 minutes a day. Value your time, first, and then invest on understanding the audience. You give value to the audience and the social media will provide value to your campaign.
Anyone Can Do It: It is crucial to understand that speaking English does not make a talented writer and similarly, twitting does not make anyone a marketing professional. It is not something that can be done by anyone. Elaborated knowledge about the social media and its operation is required for proper analysis. Proper analysis holds the key to marketing success, and you should possess the skill.
Social Media is a Fad: Social media are not a crash diet which has its impact for a limited time. The concept involves customers and their decision while purchasing any product and services. The communicative platform provides awareness building and knowledge sharing, and this has induced trust among the users. Modes of marketing have changed due to this and this will make social media stay for a long time. There may be migration from one social media to another, but its consistent approach will keep on appealing to the customers.
Social Media is the only requirement: Marketing has been evolving since its inception, and social media have given it a new direction. However, that does not mean that it is the sole form of marketing, and you can forget other tools. Marketing has seen tools such as digital advertising, launch of websites and many such things. All these are absorbed by marketing, and this will happen to social media, as well. It will get its place and will settle down in the future.
Social Media means different things to different people, but in its inception it was a point of communication which was made to benefit its users. There are lot more evolution to come, and the power of social media is yet to be unleashed. There are many SEO service providers who nowadays are also offering Social Media marketing as part of their SEO package.