Visibility of any website in various search engines can be improved through various methods. One can be the free organic way known as SEO and the other would employ paid techniques collectively categorized into SEM. SEM involves paid inclusion/placement, contextual advertising etc.
While providing SEO services, a professional can target different kinds of searches like, image search, local search, video search and more. Targeted SEO services improve the rank of a website in the search engines.
There are various SEO techniques that help a website get indexed in a search engine. Sometimes, some of these methods are used and sometimes all of these methods are implemented to achieve rankings in the search engines. Some of the techniques that are highly prominent for rankings are content creation and linking, cross linking between sites, usage of keyword rich texts, URL normalization, media content creation, etc.
A website should be optimized in accordance to its targeted keywords. The title and description tags of a website should contain relevant keywords and quality content. The content on a page should be unique from other pages and should also be keyword rich.
Internal linking of a website is very important. Besides internal linking, external linking of a website with other relevant websites should be done. With the help of all these SEO services along with SMO and SMM, a site can gain high ranks in the search engines.