Check the best blogs in your niche and chances are you will come across one infographics after another, every day. In the recent years, many people seem to be using these pieces of content to deliver a visual punch. According to the latest stats:
- Between the years 2010 and 2012, infographics increased Google searches by 800 percent
- 90 percent of information that gets into the brain is visual. We are visual beings!
- Those using infographics get up to 12 percent more traffic
Therefore, infographics are excellent when it comes to content marketing and link building. They are not only a powerful way to tell a story, but are colorful and able to deliver tons of information fast.
Here’s a guide on using infographics for effective link building:
1. The Data
Infographics stands on solid data. The info part is as important as the graphic part. The data used should be relevant, updated, and useful. You can choose good data from:
- Authority sources within your niche
- Research firms such as Gartner, econsultancy, Pew and others that publish in many fields
- Statistical sites from global bodies, government agencies and NGOs
- Your own (online) surveys
You should convert the research into something appealing to the eye. You can choose various visuals to deliver the information. These may include:
- Icons and vector form of art
- Graphs and charts
- Clean illustrations and photos
These aspects should all work together to bring out your data’s main points. Things to consider are:
- Choose the first image carefully – It’s the visual headline and will determine whether they’ll at everything else.
- Let the flow of your images tell a story
- Keep your design simple yet harmonious – Separate different areas using different backgrounds and use similar format for graphs and charts.
- Use colors that compliment each other when used together.
- Use shapes, colors, arrows, and lines to guide the reader through different parts
Seek inspiration from other infographics and you can search Pinterest, for example.
In addition to the images and data, you need to use the correct words to:
- Come up with headings and subheadings in the infographics sections
- Highlight any interesting facts
- Call out or caption data.
Pay attention to the infographic’s title as that’s what will motivate people to click. Do the same to subheads and captions.