Why SEO Should Be a Priority in Your Marketing Budget

In business, you have to spend money in order to make money. Does this also mean you need to spend less to earn more? In some respects, saving what you can invest to earn greater returns, but you also need to set aside reasonable amounts of budget to ensure that your business is taking the path of progress instead of merely breaking even, which often leads to stagnation. Carefully invested marketing dollars have the potential to pay high dividends, given that they are placed behind the appropriate strategies. This is especially true when it comes to digital marketing. Unlike other channels like print and broadcast, the cost of entry for digital marketing is lesser, which means more opportunities to attract business for less.

Surprisingly, not many businesses spend nearly enough to maximize the potential of their digital marketing campaigns. Budget allocation can definitely make or break any marketing strategy. This means putting every cent to good use, thus maximizing its worth and value by helping the business attract more attention, credibility, and authority. Determining your marketing budget and accordingly channelizing the money and investing in different aspects of marketing can be difficult, since priorities often change.  One good approach is to get in touch with the current trends, thus helping you cope with what your competitors are doing in terms of promoting their business. In addition to conducting market research, it also helps to determine where major companies are investing their marketing budgets, as they are likely to follow tried and tested strategies especially in allocating marketing funds.


The main marketing initiatives where most companies spend their budgets include their professional websites and their email marketing and social marketing efforts. With the majority of target audiences turning to the web to get in touch with the businesses they wish to patronize, it is critical for companies, big or small to harness its power in their marketing initiatives. In a recent survey by the Email Marketing Benchmark Report, 69 percent of the marketers that responded expressed their intention to increase website budget, only 5 percent more than those who also plan to increase their email marketing budget. 63 percent also plan to increase marketing efforts in social media. These are the main digital platforms that marketers today are focusing on mainly because they are platforms that allow easy tracking of consumer trends, while also enabling stronger personalized connections with consumers.

Increased website budget should also mean increased focus on search engine optimization and other search marketing efforts like paid inclusion, online display ads, and perhaps most importantly, mobile marketing. Traditional search optimization should be incorporated with modern trends, especially in terms of mobile searches. It is expected that more marketers would be focusing more budget on mobile marketing and getting your managers and administrators on-board is important if you wish to stay on track with the latest marketing strategies.

With more and more businesses moving away from traditional marketing strategies in non-digital areas like print ads, product placement, teleprospecting, you too, should consider channeling more budget into digital means, without necessarily neglecting traditional channels that still make good profit for the business. Integrating non-digital marketing with digital methods is the best way to find balance in your overall strategy. As Forbes explains, the best and most effective type of marketing for a particular company is one that is customized to the needs of each business. When marketing is solely focused on competing with rivals, rather than giving customers a positive experience, your business is setting itself up for a major loss. Consumers want to be treated as an important asset for companies and the way you market your products, services, and overall business to them speaks volumes about how you would treat them as patrons. The game today is no longer about simply attracting the attention of consumers, but also delivering them the best experience that they will remember well enough to come back for more.