Conversion rate optimization also referred as CRO was born out of the need to generate leads and convert more visitors into customers to increase the revenue of internet marketers. With conversion rate optimization, you can increase the number of customers in a surprising way. After all at the end of the day it is the revenue of a website that counts and that means turning the maximum percentage of visitors to customers. The process of conversion rate optimization is optimizing a website to decrease the bounce rate and more effectively lead a visitor to perform an action that you want them to take.
SEO services broadly encircles the wide aspects of Conversion rate optimization, it is a set of practices that are performed to increase a website’s or a landing page’s effectiveness. There are several general techniques and principals that are usually followed to improve the conversion rates. Some of them are listed below:
- Web Traffic Optimization
- Market Research
- Web Analytics
- Landing Page Optimization
- Direct Response Marketing
- Website Design
Beside these there are several different techniques that are popular in the industry. Depending on the website’s business category and operation area, the methods and techniques to be employed are changed. Today as more companies are investing on the conversion optimization, it continues to be an art rather than science.