+91 9893014167 
1 (888) 316-3286
+44 20 3807 2189
Chat on WhatsApp
A family florist in Miami got 10× more orders from Google in six months.
Flowers by Pouparina, a family-run florist serving Miami and Hialeah, was up against well-known flower delivery companies. Within six months, visits from Google grew 5× and orders from those visitors grew 10×, online and by phone.
Where they started, what we did, where they are now
A small florist against big names
Big flower delivery companies held the top spots, and the shop barely showed up in search or on the map.
Studied the leaders, then beat them locally
Better pages, outreach, and listings in the local directories that top competitors used.
10× the orders
Rankings rose from the second month. Within six months, orders from Google visitors were up 10×, online and by phone.
Flowers by Pouparina, in plain words
Flowers by Pouparina is a small, family-owned florist serving Miami and Hialeah. It is run by a Cuban family who came to the Miami area wanting to carry on their family flower business. They care about doing floristry well, and they offer arrangements and gifts to their local community.
When they came to us, their website was barely visible on Google. Several well-established flower delivery companies already held the top spots for the searches that matter, both in the normal results and in the map box that shows local shops. To get orders, the shop had to show up in both places.
We studied why the leaders ranked, fixed the website, got the shop listed in the right local directories, and got trusted sites to mention it. Rankings and visits began to improve in the second month. After six months, more people were ordering through the website and more were phoning the shop to book.
What stood in the way
Almost invisible on Google
The website had very little presence in search when we started.
Two places to win
Customers see the normal results and a local map box, and the shop needed to appear in both.
Strong competitors
Established flower delivery companies already held the top positions for the searches the shop wanted.
A small local business
To beat the big names, the plan had to be carefully built and focused on Miami, Hialeah and nearby areas.
What six months brought
of the keywords we tracked reached page one of Google (the top 10).
more people found the shop through Google searches.
more orders from those visitors than when we started.
It was not only the website. More people also phoned the office and booked by phone.
Rankings and visits began to improve at the start of the second month, once the website changes were in.
Four steps that made the difference
Studied the competition
Why the top florists ranked, and what Google rewarded them for.Know what you’re up against before you start.
Improved the website
Better page titles, content and navigation, and technical fixes.Like putting clear signs on every aisle of a shop.
Got listed in local directories
Listed in the directories where the top competitors appeared.Like being in the local phone book, online.
Got trusted sites to link to it
Outreach to relevant sites, based on where competitors were mentioned.Online word of mouth. The more trusted sites mention you, the more Google and AI trust you.
Everything we did for the shop
- Studied the florists at the top of Google, and what Google rewarded them for
- Picked the key areas where the website needed to improve
- Rewrote the page titles and descriptions people see in search results
- Improved the wording on the pages
- Made the website easier to move around
- Fixed technical problems that held pages back
- Looked at which sites linked to the top competitors, and chose the best ones to approach
- Checked which local directories the competitors were listed in, and got the shop listed there too
What other business owners can take from this
Learn from whoever is already winning
Looking at why the top shops rank shows you exactly what to fix first.
Get found in both places
Local customers look at the map box and the normal results. A plan that covers only one leaves orders on the table.
Count the phone calls too
Better visibility brought phone orders as well as online ones, so track both to see the full picture.
A small family business can beat the big national names in its own neighbourhood.
We do local SEO for florists, clinics, shops and service businesses around the world.
- Show up when locals search for what you sell
- Appear on the map, not just in the results
- More orders online and by phone
- A clear report every month on what we did and what it brought
Are the big names taking your local customers?
Our free SEO & AI SEO audit shows where you appear on Google and in AI answers today, who shows up instead, and what to fix first.
Results like this, for other businesses
About this case study
Who is Flowers by Pouparina?
A family-owned florist serving Miami and Hialeah, run by a Cuban family continuing its family flower business.
How we measured (for the detail-minded)
- Numbers from the campaign reports at the time. This case study was first published in January 2017.
