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Content Marketing
We plan content from what your buyers search for and ask AI assistants, then write, publish and promote it. Each piece answers one question clearly, with the facts, sources and structure that Google and AI tools like ChatGPT and Perplexity quote, and it links to the service page it supports.
Content and SEO, planned together
Search engines and AI assistants reward content that answers real questions well, not pages stuffed with keywords. We build every content plan from keyword research and the questions your buyers ask, so each piece has a clear job: to rank, to be cited, or to turn a reader into an enquiry. Content marketing is part of our SEO services, not a separate silo.
What we write
- Blog posts and long-form guides
- Service and landing page copy
- Product and category descriptions
- FAQs and answer-first content for AI search
- eBooks and white papers
- Newsletters and social media posts
- Titles, meta descriptions and schema
- Press releases about your company news
How we create content
- Research. We find what your audience searches for and asks AI assistants, how often, and which questions your competitors leave unanswered.
- Write. Writers produce content for people first: clear answers, real expertise and sources, structured so search engines and AI tools can read and quote it.
- Optimise. Our SEO team checks headings, internal links, schema and page speed before anything goes live.
- Publish and promote. Content goes live on your site and is promoted through social channels, outreach and press releases to earn links and mentions.
- Measure. We track rankings, AI citations, traffic and enquiries for each piece, and refresh what has slipped.
Why it works
Buyers research before they contact anyone, and more of that research now happens inside AI assistants that summarise the sources they trust. Content that answers those questions clearly makes your business one of those sources. SEOValley has combined search know-how with good writing since 2000, so every piece is built to be found, read and acted on.
Contact us today for your content marketing requirements.
Content marketing: frequently asked questions
Who writes the content?
Our in-house content team writes it, working from keyword research and your brief, and every piece comes to you for approval before it is published.
Do you publish the content or send it to us?
Either. We can publish directly to your site or hand over drafts for your team to publish, whichever fits your workflow.
How much content is produced each month?
Volume depends on the plan; a typical month includes a mix of long-form articles, blog posts and supporting pieces, all listed in your monthly report.
Can content be optimised for AI answers as well as Google?
Yes. Content is structured with clear question-led headings and direct answers, which is what both search engines and AI answer engines extract from.
What content formats do you produce?
Blog posts and guides, editorial guest articles, press releases, off-site blog posts and infographics. The exact mix and monthly volume depend on the plan you are on.
Where is the content promoted once it is written?
Blog posts and guides are published on your site and shared on your social channels. Guest articles are placed in editorial content on real, relevant sites, and press releases are published on press-release and news sites. We no longer use article directories.
Do you research keywords before writing?
Yes. Content is planned from the keyword analysis and competitive landscape review that open every campaign, so each piece targets a term we already know your competitors rank for.
Will the content sound like our brand?
Yes. We work from your existing material and tone of voice, and everything is sent to you for approval before it goes live. Tell us the claims or words you cannot use and we write inside those rules.
Do you manage our blog as well?
Yes. We plan blog topics from your keyword list, write and publish the posts on your site, and link each one to the service pages it supports. The number of posts each month depends on your plan.
How do you measure whether content is working?
By rankings for the target terms, organic traffic landing on the piece, and the conversions it assists. All three appear in your monthly reporting.
Can you improve our existing pages instead of writing new ones?
Often that is the faster win. We look first at pages already sitting on page two and strengthen those before commissioning anything new.
Who owns the content you write?
You do. Everything produced for your campaign is yours to keep, republish or edit, with no licence or attribution attached.
