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Content Marketing
Successful content marketing involves communicating your message to your target customers in the right way and at the right time.
SEO Valley can help you do that. We create and strategically promote content that attracts and retains attention, with the ultimate objective of acquiring traffic and links to your site.
Integrating SEO and Content
Producing content that is optimized for the user and search engine — that is our specialty.
We believe that SEO and content marketing are concordant and mutually necessary. Thus, we integrate content marketing in our search engine optimization strategies.
Search engines have long shifted toward meaning-based content, virtually eliminating the days of keyword stuffing, paid linking schemes, and other black-hat strategies with little focus on content quality and user experience. If your current SEO firm still uses these outdated tactics, it’s time to switch to SEOValley™.
Our Content Writing Service includes:
- Blogs
- Articles
- Webpage copy
- eBook
- Social media posts
- SEO content
- Product descriptions
- White papers
- Metadata
- Press Releases
- Newsletters
Our Content Creation Process
SEOValley™ applies SEO-focused thinking throughout all the steps of content creation.
- First, we identify and understand the needs and behavior of your target audience through keyword research. How do people typically search for the type of content you offer, and in what volume? By conducting keyword research early on in the process, we are able to determine what your users are interested in and direct all efforts on words and phrases that truly bring in relevant leads.
- The next step is creating content that is written for people but optimized for search engines. Our writers expertly combine optimum keyword densities with creative salesmanship, thereby producing content that attracts both search engines and humans.
- Next, we optimize on-page elements before publishing. Our SEO experts take the baton and ensure consistency between content, keywords, and technical elements of each page.
- And then we publish and promote with the goal of linking and social engagement. Your content appears on websites that are relevant both in terms of content and keywords they are optimized for. We also reinforce your social promotion, connecting it to current trending topics whenever possible.
- Finally, we measure the performance of your content marketing campaign by tracking it against actual business outcomes. Are the pages ranking as expected? Is the conversion rate within target?
Content is Still the King
Did you know that 61% of consumers are likelier to buy from brands that offer custom content? On top of this, 60% of B2B decision makers rely on branded content to make better purchase decisions. Content marketing is essential for boosting sales.
If you are interested in an SEO-centric content strategy, we are the team to work with. SEOValley™ integrates optimization at every step of content marketing process, right from audience and keyword research, to promotion and measurement. We believe that successful content marketing is a combination of search engine savvy and salesmanship, and this formula has allowed us to achieve impressive results for thousands of clients.
Contact us today for your content marketing requirements!
Content marketing: frequently asked questions
Who writes the content?
Our in-house content team writes it, working from keyword research and your brief, and every piece comes to you for approval before it is published.
Do you publish the content or send it to us?
Either. We can publish directly to your site or hand over drafts for your team to publish, whichever fits your workflow.
How much content is produced each month?
Volume depends on the plan; a typical month includes a mix of long-form articles, blog posts and supporting pieces, all listed in your monthly report.
Can content be optimised for AI answers as well as Google?
Yes. Content is structured with clear question-led headings and direct answers, which is what both search engines and AI answer engines extract from.
What content formats do you produce?
Press releases, articles, blog posts, Web 2.0 pages, document sharing assets, infographics and content link assets. The exact mix and monthly volume depend on the plan you are on.
Where is the content promoted once it is written?
Each press release is submitted to 15 PR distribution sites and each article to 5 authority article sites. Blog posts receive social shares, bookmarks and directory submissions on top of that.
Do you research keywords before writing?
Yes. Content is planned from the keyword analysis and competitive landscape review that open every campaign, so each piece targets a term we already know your competitors rank for.
Will the content sound like our brand?
Yes. We work from your existing material and tone of voice, and everything is sent to you for approval before it goes live. Tell us the claims or words you cannot use and we write inside those rules.
Do you create infographics?
Yes, on the larger plans. Each infographic is produced in-house and then promoted across 5 infographic sites.
How do you measure whether content is working?
By rankings for the target terms, organic traffic landing on the piece, and the conversions it assists. All three appear in your monthly reporting.
Can you improve our existing pages instead of writing new ones?
Often that is the faster win. We look first at pages already sitting on page two and strengthen those before commissioning anything new.
Who owns the content you write?
You do. Everything produced for your campaign is yours to keep, republish or edit, with no licence or attribution attached.
