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PPC (Paid Marketing)
We plan, build and manage your Google Ads and Meta ads, track every lead and sale back to the campaign that brought it, and move budget to what pays. Google now also shows ads inside its AI Overviews, and we keep your campaigns ready for those placements too.
Paid search and social that pays for itself
Pay-per-click advertising puts your business in front of buyers at the moment they search, and you pay only when someone clicks. It brings traffic from day one, which makes it the natural partner to SEO and local SEO, which take longer to build. Done badly, it is also the fastest way to spend money without getting customers. Our job is to make every click count.
The platforms we manage
- Google Ads management: search, Performance Max and YouTube campaigns built around the keywords your buyers use.
- Google Shopping: product feeds and Shopping campaigns for online stores.
- Meta Ads: Facebook and Instagram campaigns aimed by audience, interest and location.
- Remarketing: ads that bring back visitors who looked but did not buy or enquire.
What our PPC management includes
- Paid search audit and competitor analysis
- Keyword research and campaign structure
- Ad copy and creative
- Landing page selection and recommendations
- Conversion tracking for forms, calls and sales, with GA4 and UTM tags
- Bid and budget management
- Negative keywords and placement exclusions to cut wasted spend
- Monthly reporting on leads, sales and cost per result
More results from the same budget
We start with the searches and audiences closest to a sale, measure what each one brings, and move budget away from clicks that do not turn into customers. Long-tail keywords that cost less per click but still convert sit alongside the expensive, high-volume terms, which brings down the average cost of a lead across the account. Paid and organic data are reviewed together, so you are not paying for clicks your SEO already wins.
Stay in control
You own the ad accounts and see every number. Each month you get a clear report on spend, leads, sales and cost per result, with what we changed and what we plan next, and your account manager is there whenever you have a question.
Ready to get more from your ad spend? Contact us today.
PPC management: frequently asked questions
Which ad platforms do you manage?
Google Ads including Search, Shopping and remarketing, plus Facebook and Instagram advertising.
Is the ad spend included in your fee?
No. Our management fee is separate from the budget you pay the ad platform, so every pound or dollar of media spend goes to the platform.
Do you set up conversion tracking?
Yes. Conversion tracking is configured before campaigns go live, because a campaign that cannot be measured cannot be optimised.
How soon do PPC campaigns produce results?
Paid campaigns start generating traffic and data as soon as they go live, with the first optimisation cycle usually completed inside the first month.
Do you manage Microsoft (Bing) Ads and LinkedIn Ads too?
Our core platforms are Google Ads and Meta (Facebook and Instagram). We can run Microsoft Ads and LinkedIn Ads when they suit your audience; we'll say so in the proposal if we think they won't pay back.
Who owns the ad accounts and the data?
You do. We work inside accounts registered to your business, so the campaigns, history and conversion data stay with you if we stop working together.
How do you decide the monthly ad budget?
We start from your cost per lead or sale target and the search volume in your market, then recommend a test budget. Once the conversion data comes in, we move spend to the campaigns that bring leads at the right cost.
Can PPC and SEO run together?
Yes, and they work better together. Paid search data shows which keywords convert, which guides the SEO plan, and SEO reduces how much you need to pay for the terms you already rank for.
Do you write the ads and build landing pages?
We write and test the ad copy and extensions. For landing pages we give clear recommendations for your developer, or build them as a separate piece of work if you need us to.
How do you measure PPC success?
By conversions and cost per conversion, not clicks. We set up GA4 and Tag Manager tracking for forms, calls and sales so every report shows what the spend actually brought in.
Is there a minimum contract for PPC management?
No. Management runs month to month, and you can stop at the end of any month.
Can you take over an existing account?
Yes. We start with an audit of the current account, keep what is working, and fix tracking, structure, bidding and wasted spend before scaling.
