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Google Shopping
Put your products in front of customers who are actively looking for them
Provide vital information for shoppers who are making purchase decisions
Drive qualified traffic into your store
By combining thoughtful data analysis and intelligent item ID bidding, SEOValley™ can optimize your Google Shopping campaign to improve its ROI. Our strategic approach has helped local stores and international e-commerce retailers alike.
Advanced Strategies
We use proprietary strategies to maximize your visibility and control search results, keeping your business ahead of the curve. We can enhance your product feed data so that it sends the right signals to Google. After all, high quality data is the foundation of an effective Google Shopping campaign infrastructure.
Human Touch
Every decision and enhancement on your Google Shopping campaign is made by humans—not codes. And if you want to discuss your campaign, you’ll talk to a person, not an answering machine.
Data-Driven Approach
SEOValley™ makes your Google Shopping traffic profitable by utilizing actual margin data to guide campaign optimization. We look at the entire picture and optimize every element of your customers’ journey.
Selective Keyword Bidding
We can isolate your best-performing search keywords and strategically outbid the competition using unique campaign structures.
Mobile Readiness
With mobile product search rapidly evolving, you can’t afford to get left behind. Let SEOValley™ create custom-tailored Google Shopping strategies to maximize your campaign’s performance across devices.
Active Management
Your Google Shopping advertising campaigns are monitored and managed daily using holistic methodologies designed for maximum profitability. We also proactively protect you from disapprovals and feed errors.
Whether you’re a small business, a big box retailer, or a mega store, SEOValley™ can build and manage your Google Shopping campaign. And if you already have one in place, we can improve it with optimization strategies that drastically boost revenue and profitability. Ready to start? Contact us for an initial consultation.
Google Shopping: frequently asked questions
What does Shopping management include?
Merchant Center setup, product feed quality, campaign structure, bidding and ongoing optimisation by product performance.
Why are my products disapproved?
Most disapprovals come from feed data problems: missing GTINs, mismatched prices, or policy issues on the landing page. Fixing feed quality is part of the work.
Do you optimise the product feed?
Yes. Titles, attributes and images in the feed are treated as ranking factors, because that is what Shopping matches against.
Does Shopping work alongside ecommerce SEO?
Yes, and they share the same product data work, which is why we often run them together.
Do we need a Merchant Center account already?
No. We can create the account, verify and claim your domain, and link it to Google Ads before anything goes live.
How does the product feed get into Merchant Center?
Through your platform built-in feed, a supplemental feed, or a scheduled file we maintain, depending on what your store supports.
What causes most product disapprovals?
Missing or mismatched GTINs, price and availability that do not match the landing page, missing shipping or returns policies, and image rules. Each has a different fix, so we work through them by cause rather than one product at a time.
Do you manage the bidding?
Yes. Campaign structure, bidding strategy and budget pacing are all managed, and performance is judged on return on ad spend rather than clicks.
Can campaigns be split by product margin?
Yes, and doing so is usually the single biggest improvement available. Grouping by margin or by best sellers beats pushing the whole catalogue through one campaign at one bid.
Is the ad spend included in your fee?
No. You pay Google directly for the media, and our fee covers the setup and ongoing management of the campaigns.
Does Shopping compete with our organic listings?
No. They occupy different parts of the results page, and appearing in both increases the share of that page you control.
What reporting do we get?
Spend, impressions, clicks, conversions and return on ad spend, broken down by campaign and product group, on the same monthly reporting cycle as your other services.
