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Google Shopping
Google Shopping puts your products, with photo and price, in front of people who are already searching to buy. SEOValley sets up and manages your product feed and Shopping campaigns so ad spend goes to the products that make you money.
Shopping ads don’t run on keywords. Google matches searches against your product data, so the quality of your feed decides where you show and how much you pay. We fix the feed first, then structure campaigns around your margins and best sellers, and judge everything on return on ad spend rather than clicks.
What we manage
- Merchant Center setup: account creation, website verification, shipping and returns policies, and the link to Google Ads.
- Product feed quality: titles, descriptions, GTINs, attributes and images improved, because that is what Google matches searches against.
- Disapprovals and warnings: missing GTINs, price and availability mismatches and policy issues fixed by cause, not one product at a time.
- Campaign structure: Performance Max and Standard Shopping campaigns split by margin, best sellers and new lines, so each group gets the budget it earns.
- Bidding and budgets: target return on ad spend set from your real margins, with budget moved to the products that sell.
- Free listings: the same feed powers free product listings in the Shopping tab, Google Images and product panels, so feed work lifts paid and free visibility together.
- Tracking: purchases and revenue tracked through GA4 and Google Ads, so results are measured in sales, not clicks.
How it works
We start with an audit of your feed, Merchant Center diagnostics and, if you already advertise, your campaign history. Feed fixes come first, then campaigns are restructured and launched. Each week we review products, search terms and return on ad spend, and your monthly report shows spend, revenue and return by campaign and product group. You pay Google directly for clicks, our fee covers setup and management, and you keep the accounts.
Results
For Bottle Barn, a wine and spirits retailer in California, paid-ads revenue rose by 58.32% in the first month. Millennium Shoes grew online revenue by 541.41% in two months.
Shopping shares its product data work with ecommerce SEO, so many stores run both. See all our paid marketing services.
Google Shopping: frequently asked questions
What does Shopping management include?
Merchant Center setup, product feed quality, campaign structure, bidding and ongoing optimisation by product performance.
Do you manage free product listings too?
Yes. The same Merchant Center feed powers free listings in the Shopping tab, Google Images and product panels, so the feed work that improves your ads also lifts your free visibility.
Do you optimise the product feed?
Yes. Titles, attributes and images in the feed are treated as ranking factors, because that is what Shopping matches against.
Does Shopping work alongside ecommerce SEO?
Yes, and they share the same product data work, which is why we often run them together.
Do we need a Merchant Center account already?
No. We can create the account, verify and claim your domain, and link it to Google Ads before anything goes live.
How does the product feed get into Merchant Center?
Through your platform built-in feed, a supplemental feed, or a scheduled file we maintain, depending on what your store supports.
What causes most product disapprovals?
Missing or mismatched GTINs, price and availability that do not match the landing page, missing shipping or returns policies, and image rules. Each has a different fix, so we work through them by cause rather than one product at a time.
Do you manage the bidding?
Yes. Campaign structure, bidding strategy and budget pacing are all managed, and performance is judged on return on ad spend rather than clicks.
Can campaigns be split by product margin?
Yes, and doing so is usually the single biggest improvement available. Grouping by margin or by best sellers beats pushing the whole catalogue through one campaign at one bid.
Is the ad spend included in your fee?
No. You pay Google directly for the media, and our fee covers the setup and ongoing management of the campaigns.
Does Shopping compete with our organic listings?
No. They occupy different parts of the results page, and appearing in both increases the share of that page you control.
What reporting do we get?
Spend, impressions, clicks, conversions and return on ad spend, broken down by campaign and product group, on the same monthly reporting cycle as your other services.
