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Meta Ads (Facebook & Instagram)
Get more customers from Facebook and Instagram ads, with less work on your side.
SEOValley manages your Meta ads, the ads that run on Facebook, Instagram, Messenger and WhatsApp, from setup to day-to-day optimisation. We build the audiences, write and test the creative, set up tracking and move budget towards what produces leads and sales, so you get the most results for the money you spend.
Reach the people most likely to buy
Meta’s apps reach over 3 billion people every month, but only a small slice of them will ever buy from you. We target that slice: your customer lists, website visitors and people who engage with your page, plus lookalike audiences built from them and location, age and interest targeting where it helps. Meta’s Advantage+ automation is used where it performs and kept on a tight rein where it doesn’t.
What our Meta ads management includes
- Campaign and audience setup in Meta Ads Manager
- Meta Pixel and Conversions API tracking, checked before launch
- Ad copy, images and short video, approved by you before anything runs
- Creative testing and regular refreshes to avoid ad fatigue
- Budget and bid management for the lowest cost per lead or sale
- Monthly reports in plain language, with platform and analytics figures side by side
Campaign types we run
- Lead generation: instant forms, Messenger and WhatsApp conversations, or traffic to a landing page, depending on what your sales team handles best.
- Sales and ecommerce: Advantage+ shopping and catalogue ads that show people the products they looked at, linked to your store.
- Remarketing: ads that bring back website visitors and past customers who didn’t buy the first time.
- Local awareness: ads to people near your shop, clinic or office, with offers and events that bring them through the door.
Meta ads work well alongside SEO and Google Ads: paid social builds demand quickly while search captures the people already looking. Talk to SEOValley about your Meta ads today.
Meta ads (Facebook and Instagram): frequently asked questions
Do you create the ad creative?
Yes. Copy and creative are produced by our team and approved by you before campaigns run.
Can you set up the Meta pixel and conversions API?
Yes. Tracking is configured before launch so that results can be measured and campaigns optimised.
Which businesses do Meta ads suit?
Products and services with visual appeal and a broad consumer audience, and local businesses targeting a specific area.
Is the ad spend separate from your fee?
Yes. Media budget is paid directly to Meta; our fee covers management.
What objectives do you run campaigns for?
Lead generation, ecommerce sales, traffic and remarketing. The objective is picked from what you need to happen, not from what produces the best-looking metrics.
How is the audience built?
From your customer data, site visitors, engagement audiences and lookalikes built from those. Interest targeting is a starting point, not the whole plan.
How much budget should we start with?
Enough for the campaign to leave the learning phase and gather real conversion data. If the budget is too small to test properly, we will say so before you commit to it.
Do you run ads on Messenger and WhatsApp too?
Yes. Messenger, WhatsApp click-to-chat and Audience Network placements are managed from the same Meta account as your Facebook and Instagram ads, and reported together.
How do you test creative?
Several variants of image, headline and copy run at once, and spend moves towards what is working. Creative fatigue is the usual reason a good campaign declines, so refreshes are planned in rather than reacted to.
What if our ads are rejected?
We work inside the platform advertising policies, and where a rejection looks wrong we handle the appeal. Some sectors carry restrictions, and we flag those before you spend anything.
Do you report platform figures or ours?
Both, side by side. Platform-reported conversions and the numbers in your own analytics rarely match exactly, and showing only one of them hides the gap instead of explaining it.
Can this run alongside SEO?
Yes, and usually it should. Paid social builds audiences and demand quickly while the organic work compounds over months, so the two cover each other short and long term.
