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Analytics & Tracking Service
We set up GA4, Google Tag Manager and Search Console so you can see which channels bring leads and sales, including visits from ChatGPT, Perplexity and other AI assistants, which most standard reports lump in with everything else. Every month you get a short report on what changed and what to do next.
Answers, not just data
Good tracking answers the questions that decide where your budget goes:
- How much traffic reaches your website, and where does it come from?
- Which searches, ads and AI answers bring visitors who become customers?
- What do people do on your pages, and where do they drop off?
- What return do your paid campaigns and your SEO bring?
- Which campaigns are working, and which are not?
What we set up and measure
- GA4 and Google Tag Manager, installed and checked event by event
- Conversion tracking for forms, calls, bookings and purchases
- Search Console and Bing Webmaster Tools connected to your reports
- A separate channel for AI assistant traffic from ChatGPT, Perplexity, Gemini and Copilot
- Ads platforms linked so paid results sit next to organic ones
- Clear key performance indicators agreed with you
- A dashboard and a monthly report with recommendations
The SEOValley difference
With over 20 years of experience in search and tracking, our team turns the numbers into decisions: which campaigns to cut, which pages to fix, and where the next lead is most likely to come from. Analytics is built into every SEO and PPC plan we run, so the work is measured against enquiries and sales, not just traffic.
For more information on our analytics and tracking services, contact us.
Analytics services: frequently asked questions
What does the analytics setup cover?
Google Analytics 4 configuration, conversion and event tracking, Search Console connection, and reporting views built around your business goals.
Can you fix tracking that has stopped working?
Yes. Broken tags, consent banner conflicts and changed thank-you page URLs are common causes of missing data, and auditing them is part of the service.
Do you report on AI referral traffic?
Yes. Sessions from ChatGPT, Perplexity, Gemini and similar sources are reported separately so you can see the scale and quality of AI-driven traffic.
Is analytics included with an SEO plan?
Analytics setup and monthly reporting are part of our SEO plans, and standalone analytics work is quoted separately.
Which tools do you set up?
Google Analytics, Google Search Console and Bing Webmaster Tools, plus GA4 and Tag Manager key events for calls, forms and sales, and a live Looker Studio dashboard with rankings, traffic, leads and AI visibility.
Do you configure goals and conversions?
Yes. That covers macro and micro goals, a conversion tracking review and setup, site search tracking, analytics filters, and event tracking where it applies.
What is a custom analytics dashboard?
A single view built around the numbers you actually act on, so you are not hunting through default reports every month to find them.
Can you audit an existing setup rather than rebuild it?
Yes. We check for duplicate tags, unfiltered internal traffic, broken goals and missing conversion events, then fix what is wrong instead of starting over.
Will you show which channel drives revenue?
Monthly traffic reporting breaks down traffic source, revenue and conversion rate, so you can see what organic search contributes next to every other channel.
Do you track phone calls and form submissions?
Form submissions are tracked as goals or events. Call tracking is possible using a third-party tracking number provider, which we can configure and wire into your reports.
How do you handle consent and privacy rules?
Tracking is configured to respect the consent banner on your site. Where a required setting will reduce data quality, we tell you before it is applied so the decision stays yours.
How often is the tracking checked?
Accounts are monitored throughout the campaign. A broken tag or goal is flagged in the next monthly report rather than being discovered a quarter later.
