Technical SEO Service
SEOValley’s™ technical SEO audits are crafted specifically to build a foundation for success in organic search ranking. We identify pressing technical issues that may be hindering your website from attaining better search visibility—and then find solutions for them.
Our detailed technical SEO audits have helped hundreds of clients fix crawling and indexing snags (among many other problems). By the end of the audit, you will receive a detailed report enumerating all issues, plus expert recommendations on fixing them.
What We Investigate
- Duplicate issues – Standard definition of ‘duplicates’ is pieces of content that are exactly the same or are ‘appreciably similar’ as other content residing on your website. They can be caused by the use of both secure and plain protocol URLs, syndicated RSS feeds, blog tags, content management system functionalities, and many more. We can quickly identify duplications and advise you solutions such as crawl directives, use of robots.txt, and canonical tags.
- Crawlability issues – Everything from code bloat to outdated URLs can cause crawlability issues. We look deeply into factors that may be blocking search engine crawlers from all the good stuff on your website: server related problems, sitemap errors, site architecture issues, outdated technologies (like Flash), erroneous meta tags or robot.txt, and many more.
- Broken links – Broken links are problematic from both a user perspective and a search engine perspective. They can cause frustration for people who visit your website while keeping search engine spiders from crawling your site properly. Over time, broken links that are left unfixed can seriously hurt your SEO efforts.
- XML sitemap issues – A hyperclean and error-free sitemap can drastically improve your website’s search engine ranking potential. We’ll scour your sitemap for compression errors, HTTP errors, incorrect namespaces, and other blunders that are often overlooked.
- Dynamic URLs – We also investigate your website for dynamic URLs that are neither search nor user-friendly, and then propose switching to static URLs when possible (or if it makes sense). Static URLs tend to receive higher click-through rates and are easier for search engines to read.
- W3C Errors – W3C compliance is a crucial aspect of a website’s success. These are typically easy fixes and should always be cleaned up. Forgetting doctype, failing to close an element, and unencoded characters in URLs are just some of the many errors we look for.
Technical SEO Audit Done Right
Once you decide to engage us for a technical SEO audit, we’ll spend time to analyze the site which will help us understand it better. It’s necessary for us to know your site’s SEO history and any known problems before starting the audit.
Then, we’ll coordinate with your IT team to request access to things we need. Once the audit is complete, we’ll share and discuss findings with you. You can then choose to implement the solutions by yourself or hand over the reins to our team.
Our technical SEO audit is the first step to ensuring that your website works harder for you. Contact us to get started.
Technical SEO: frequently asked questions
What is included in a technical SEO audit?
A technical SEO audit covers crawlability and indexation, site architecture and internal linking, Core Web Vitals and page speed, mobile rendering, canonical tags, redirects, structured data and any issues blocking search engines from reading the site.
How long does a technical SEO audit take?
A full manual audit usually takes one to two weeks, depending on the size of the site, and you receive a prioritised fix list rather than a raw tool export.
Do you fix the issues or only report them?
We do both. The audit lists every issue in priority order, and our team can implement the fixes directly or work alongside your developers.
How much does technical SEO cost?
Technical SEO is included in our monthly SEO plans, which carry no setup fee. Standalone audits are quoted on the size of the site.
Which technical checks do you run?
Crawl errors, site architecture, programming code, web page design issues, dead pages and broken links, duplicate content, W3C validation of the home page, and download speed.
Do you set up Search Console and Bing Webmaster Tools?
Yes, on every campaign, and both are monitored afterwards rather than set up and forgotten.
What do you do about robots.txt and sitemaps?
We create or analyse robots.txt so crawlers are guided correctly and sitemaps are discovered automatically, and we build, update and submit the XML sitemap to both Google and Bing.
Is structured data part of technical SEO here?
Yes. Product and service structured data is added or optimised as part of the standard campaign set-up.
Which on-page technical elements do you optimise?
Title and meta tags, URL structure, internal hyperlinks and anchor text, canonical tags, heading tags from H1 to H6, image alt text and filenames, breadcrumbs, and navigation structure.
Will you implement the fixes or hand us a list?
We implement, given full site access. Entry-level plans cover basic SEO issues; higher plans cover every SEO issue identified. Dynamic URL rewriting and making a site mobile friendly are quoted separately.
What access do you need?
Your CMS, hosting control panel and FTP login details. Without those we can report but not implement.
How soon does technical work start?
On-page and technical work begins within seven days of you approving the keyword list.
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