Google Ads Management

Google Ads puts your business at the top of Google the day the campaign goes live. SEOValley builds and manages campaigns that spend your budget on searches that turn into customers, and cuts the ones that don’t.

Google Ads is easy to start and easy to waste money on. Broad keywords, automated campaigns left to themselves and missing conversion tracking can burn a budget without a single call. We build the account around the actions that matter to your business, then manage it every week so spend follows results.

What we manage

Search campaigns: keyword research, tight ad groups, negative keywords and location and schedule settings, so ads show to people ready to buy.
Performance Max and Shopping: clear asset groups, audience signals and product feeds, with checks on where the spend actually goes so it doesn’t eat into your branded searches.
Display, YouTube and Demand Gen: used where they fit your goals and budget, not by default.
Remarketing: ads that bring back people who visited but didn’t buy or enquire.
Ad copy and landing pages: responsive search ads written for each ad group, and landing pages matched to the search so clicks turn into enquiries.
Conversion tracking: forms, calls and purchases tracked through GA4 and Google Tag Manager, with enhanced conversions and consent mode set up, so bidding learns from real results.
Bidding and budget: automated bidding once there is enough conversion data, controlled bidding until then, and budget moved to the campaigns that convert.

How it works

We start with your goals, your margins and, if you already advertise, an audit of the existing account. You approve the keywords and ad copy, and a new account is usually live within a week of access. After that we review search terms, bids and budgets every week and send a monthly report covering spend, conversions, cost per conversion and the changes planned for the next cycle. You own the account and the data, and there’s no minimum term.

Results

For Grizzly Steel Structures, Google Ads grew leads by 481.28% in six months. Millennium Shoes grew revenue by 541.41% in two months.

Google Ads works best alongside SEO: ads bring in customers now while organic and AI search visibility builds up. See all our paid marketing services.

Google Ads management: frequently asked questions

Are you a certified Google Ads partner?

Our paid team works to Google Ads certification standards and manages accounts across search, shopping and remarketing.

Who owns the Google Ads account?

You do. We work inside your account, so the history and data stay with you if the engagement ends.

What is the minimum ad budget?

There is no fixed minimum, but budgets below a few hundred dollars a month rarely gather enough data to optimise quickly.

What reporting do I get?

A monthly report covering spend, clicks, impressions, click-through rate, conversions and calls, with the next cycle of planned changes.

Which Google Ads campaign types do you manage?

Search, Performance Max, Shopping, Display, YouTube and remarketing, chosen by what fits your goals and budget.

Do you set up conversion tracking?

Yes. Forms, calls and purchases are tracked through GA4 and Google Tag Manager, and imported into Google Ads so bidding learns from real results.

How do you cut wasted spend?

Through regular search-term reviews, negative keywords, location and schedule settings, and moving budget to the ads and keywords that convert.

Do you use automated bidding?

Where there is enough conversion data, yes. Until then we use controlled bidding so the account learns from good data.

How quickly can my ads go live?

A new account is usually ready within a week of getting access and approval of the keywords and ad copy.

Do you manage Performance Max?

Yes, with clear asset groups, audience signals and checks on where the spend is going, so it doesn't eat into branded search.

Can you work with my existing agency or in-house team?

Yes. We can manage the account fully, or audit it and support your team.

Is there a minimum term?

No. Management runs month to month, and you can stop at the end of any month.