Investing in search engine optimization (SEO) can be one of the wisest business decisions you’ll ever make. Unlike other internet marketing strategies that tend to be temporary, SEO provides long-lasting results and continues to deliver long after you have sown its seeds. Putting your website on the top spots on the first page of Google’s search results—where most clicks go—can generate massive returns for a modest initial outlay.
Unlike paid advertising, SEO can increase sales without necessarily increasing your marketing expenses, thereby growing your profits exponentially over time. Studies show that SEO can help you attain your sales goals at a better rate of return than comparable forms of internet marketing strategies because of its fundamental ability to convert visitors into buyers at little incremental cost. The long-term benefits of SEO can be truly astonishing if you get it right.
1. SEO allows you to sell 24/7.
A well optimized website can become your hardest working salesperson. Potential customers can access any time of the day, all year long—and it never reports late to work or calls in sick. A top ranking website can pull in sales, opt-ins, and prospective customers like clockwork. Good SEO allows your website to perform at its best by giving it the right focus and emphasis in your marketing arsenal.
2. SEO establishes your authority in your niche.
Here’s a fact: People trust Google’s organic search results more than paid results. If your website ranks well for your niche, people feel more confident about its reliability. This advantage is especially crucial for online shops. By ranking high in Google’s search results, you become more trustworthy in the eyes of consumers and they become likelier to buy your products.
More importantly, SEO can significantly impact the research-to-buying cycle. People constantly look for good deals online, and they often use search engines for comparison shopping. Price and quality conscious shopping behaviors are even more common during tough financial times as people handle their money more cautiously. SEO puts your website in front of consumers who are looking for your product or service, leading them into your website where they can get more information that they need to make a buying decision. Think of it as a magnet that pulls potential buyers into your website through relevant keywords and critical phrases that they looked for during their research. SEO can make your brand visible to prospects who are looking for the best place to buy what they need.
3. SEO gives you targeted traffic for FREE.
Once your website is on the top Google ranks for your keyword or phrase, it will stay there with minimum fuss. This essentially means free traffic, provided that you continue to implement SEO best practices.
The primary advantage of SEO is its ability to provide a steady stream of visitors who are highly targeted—which means they are likelier to purchase your products or services. SEO baits your target audience through the keywords or phrases that they themselves search for, which means they are already actively looking for what you have to offer. For example, if you sell cars, and you rank for relevant keywords like ‘cars for sale in (your city),’ you’ll get people who are interested in buying cars—not just random visitors. This makes SEO one of the most cost-effective marketing strategies available today.
What’s more, you pay nothing for visitors your website gets from search engines. Simply keep your website in good standing and you can enjoy free traffic for the long term. Properly optimized pages tend to stay in the top results for at least a few months, and sometimes even years. Just imagine how many targeted leads your top pages can bring you!
4. SEO improves your website’s overall usability.
Proper website design, structure, and navigation can ensure long-term SEO success. This is why a good SEO company won’t stop at pleasing Google’s web crawlers—they will also improve your site’s usability so that visitors instantly see what they are looking for. This ultimately gives your visitors and positive experience and can turn them into loyal customers. By making your customers happy, you make Google happy—and you’ll win even more loyal customers,
If you need help with your SEO strategy, contact SEOValley™. We will assess your website, devise and implement an SEO action plan, and manage your long-term SEO campaign to ensure your continued visibility in Google and other search engines.