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Panama Realtor got 77% more visitors from Google, and more phone calls to the office.
A real estate firm in Panama City, serving investors, business people and retirees, wasn’t getting much traction online. Within a year, visits from Google search grew 77% and more people called the office.
Where they started, what we did, where they are now
Not much traction online
Competitors showed up first, both in the normal results and on the map.
Fixed the pages and got listed where it counts
Better content, navigation and page titles, technical fixes, outreach, and listings in the directories competitors used.
Rising from month four
Rankings and traffic rose by the fourth month and kept climbing through the first year.
Panama Realtor, in plain words
Panama Realtor is a well-known real estate firm in Panama City, a hub for investors, business people and retirees. It helps people buy or rent their ideal home and is respected for its customer service. Online, though, it was not getting much attention.
We looked at which competitors ranked well and why. Then we advised better content, navigation, page titles and technical fixes. We also checked which directories the main competitors were listed in and advised the same for Panama Realtor, and suggested relevant sites to reach out to.
By the fourth month, rankings and traffic were rising. Within a year, 12 searches reached Google’s top 10, visits from Google grew 77% and more people phoned the office.
What stood in the way
Little attention online
When we started, the firm was not getting much traction on Google.
Higher rankings
The aim was to rank better in normal and local map results for the searches that matter.
Standing out from competitors
It needed a sound plan to win more views than rival real estate firms.
Rankings and visitors from Google
Screenshots from the campaign reports and the client’s own Google Analytics.
What it brought
Twelve important searches reached the first page of Google.
Organic search traffic grew by this much within a year.
More people called the office and booked by phone.
The page changes started lifting rankings and traffic by the fourth month.
Four steps that made the difference
Studied the competition
Which local competitors ranked well, and why.Know what you’re up against before you start.
Improved the website
Better content, navigation, page titles and technical fixes.Like putting clear signs on every aisle of a shop.
Got listed where competitors were
A check of where top competitors were listed, then the same directories for Panama Realtor.Like being in the local phone book, online.
Got trusted sites to link to it
Outreach to relevant sites.Online word of mouth. The more trusted sites mention you, the more Google and AI trust you.
Everything we did
- Studied which competitors ranked well and why
- Advised better content for key pages
- Advised easier navigation around the website
- Advised better page titles and descriptions
- Recommended technical fixes
- Checked where the main competitors were listed locally
- Advised the same directories for Panama Realtor
- Suggested relevant sites to reach out to for links
What other business owners can take from this
Copy where the leaders are listed
Checking the directories top competitors use tells you where you should be too.
Fix your own pages first
Better content, titles and navigation lifted results by month four, before the outside work added more.
Online visibility can ring your phone
The win was not only visits. More people called and booked.
For a local business, one extra call a week can pay for the whole campaign.
We do local SEO for estate agents, clinics, shops and service businesses around the world.
- Show up when locals search for what you offer
- Appear on the map, not just in the results
- More calls and enquiries
- A clear report every month on what we did and what it brought
Is your phone ringing as much as it should?
Our free SEO & AI SEO audit shows where you appear on Google and in AI answers today, who shows up instead, and what to fix first.
Results like this, for other businesses
About this case study
Who is Panama Realtor?
A real estate firm in Panama City that helps investors, business people and retirees buy or rent a home.
How we measured (for the detail-minded)
- Numbers from the campaign reports and the client’s own Google Analytics at the time. This case study was first published in February 2022.
