Any successful news website knows the importance of optimizing content for search.
Did you know that Google updates its search algorithm not once, not twice, but
A solid keyword research strategy will help focus on creating content that will deliver the best bang for your marketing
For the uninitiated, John Mueller—Google’s Webmaster Trends Analyst—has been running Hangouts every two weeks, answering
If you’re a marketer, then you know what it’s like to be frustrated by Google’s seemingly whimsical rules and standards. The advice they give to
You’ve probably heard about the mysterious Myth of the Word Count. Google supposedly sets a
Google has updated its image search interface one year ago to enhance visual content and ultimately made it easier for searchers to look up and discover
Although not intended for search optimization, the Wayback Machine is an incredibly useful tool for reviewing your website and making improvements to boost rankings and improve your overall
Those who build or redesign their websites typically focus on functionality, aesthetics, and user experience. Their objective is to build a good-looking
Landing page optimization is a crucial aspect of SEO. It can no doubt be intimidating to face
In a dream world, SEO would be a one-time event and website development would be a build-and-they will come proposition. But the reality is that real search engine optimization is an ongoing and
Keyword research is crucial for targeting the right search terms, enhancing your search performance, and ultimately outranking your competition. But keyword targeting isn’t just a matter of choosing
Reverse engineering your competitors’ strategies can be a good way to beat them at their game.This is especially true in search engine
Here’s a mistake too many online marketers make: They finalize a marketing campaign or a new blog post, and then they find keywords
Low hanging keywords are search terms that are well within your reach. They refer to words and phrases that your website is already ranking for
Benchmarking your site’s current performance allows you to track and compare improvements over time.