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Buyers ask ChatGPT and Google where to buy a tiny house. Now the answer points to our client.
An Australian home builder wanted more buyers to find it online. In under two years it more than doubled its top spots on Google, and AI assistants now send people to its website 2,883 times.
Where they started, what we did, where they are now
A good builder that was hard to find
They had a big website and a useful blog, but buyers searching on Google often found competitors first. And AI assistants weren’t recommending them at all.
Answered the questions buyers really ask
We fixed the website, wrote helpful articles on cost, council rules and building on a trailer, and got other trusted sites to mention them. Every month, step by step.
The name buyers hear first
They now show near the top of Google for almost 5,000 searches. When someone asks an AI assistant where to buy, the builder is in the answer, often first.
Australian Home Builder, in plain words
Our client builds tiny homes in Australia and sells to buyers right across the country. In December 2024 it already had a big website and a useful blog, but only 2,377 searches put it in Google’s top five results.
Buyers of tiny homes think for months before they ring anyone. They ask what a tiny home costs, whether the council will allow one and how to build one on a trailer. More and more of those questions were being answered by AI, often without the buyer clicking anything.
From 18 December 2024 we ran the same plan every month: fix the site, write clear answers to those buyer questions and get trusted sites to mention the builder. The builder now shows in the top five for 4,974 searches, and AI answers link to it 2,883 times.
What was holding them back
Plenty of site, not enough top spots
The website was large and the blog was useful, yet only 2,377 searches had it in Google’s top five.
Buyers research for months
People ask about cost, council rules and building on a trailer long before they call, so the builder had to be the one answering.
AI was answering instead of Google
Google’s AI summaries and tools like ChatGPT now answer many of these questions, and the reader often never clicks a result.
A clear goal
Rank for the questions buyers ask, and become the source that AI answers quote and link to.
Real questions, real AI answers
More and more people skip Google’s blue links and ask an AI assistant instead. These are real questions buyers ask, and what the AI does with our client.
The client isn’t named, to protect their privacy. We can share details on a call.
Twice as many top spots on Google
Most people click one of the first five results. Here is how many searches the builder shows up for in those top spots, before and after.
The climb came through 2025 as new articles and mentions built up, and it has held for the last 12 months.
What it brought
Up from 2,377 in December 2024, an increase of 109%. That is almost 5,000 searches where the builder is among the first five results.
Up from 3,699 at the start, an increase of 71%.
AI tools in Australia now point to the builder’s site 2,883 times, mostly in Google’s AI Overviews (2,587).
For over 2,100 different searches, Google’s AI Overview links to the builder’s pages.
AI answers mention the builder by name 1,065 times, not just link to it.
This is our estimate of the visitors AI answers send, not a count from the site itself.
Five steps, done every month
No tricks and no shortcuts. Steady work, checked and reported every month since 18 December 2024.
Health check of the website
Speed, mobile, old bad links and what competitors do better.Like a full service before a long road trip.
Fixed what Google and AI couldn’t read
We labelled every page clearly, so search engines and AI tools understand what each one is about.Like putting clear signs on every aisle of a shop.
Wrote what buyers search for
One article and two blogs a month on cost, council rules, trailers and off-grid living.The questions buyers ask before they ever pick up the phone.
Got trusted sites to mention them
Outreach, business and local listings, review sites, and sharing every new article.Online word of mouth. The more trusted sites mention you, the more Google and AI trust you.
Measured, reported, adjusted
A report every month, and next month’s plan built on what worked.You always know what we did and what it brought.
Everything we did for them
- Gave the whole website a health check, covering speed and how it looks on a phone
- Checked for old bad links pointing at the site and told Google to ignore them
- Studied what competitors were doing better and researched the words buyers type
- Set up Google Search Console and Google Analytics so every result could be measured
- Added hidden labels (called schema) so Google and AI tools can tell what each page is about
- Wrote one article and two blogs every month on cost, council rules, trailers and off-grid living
- Got trusted sites, business listings and review sites to mention the builder, and shared every new piece
- Sent a report every month and changed the next month’s plan to match what was working
What other business owners can take from this
Answer the questions people ask first
Buyers research long before they buy. The business that explains cost and rules clearly is the one they remember.
Being trusted by other sites matters
When respected sites mention you, Google and AI tools take that as a sign you can be relied on.
Steady monthly work beats a big one-off push
Rankings climbed through 2025 and have held near 5,000 top-five spots for the past 12 months.
If an AI assistant gives your customer a shortlist and you’re not on it, you never get the call.
This is the same work we do for businesses in Australia, the UK, the US, the Middle East and Asia, for small companies as well as big names.
- Get found by people who are ready to buy
- Be the business AI assistants recommend
- Show up ahead of your competitors
- Get a clear report every month on what we did and what it brought
Does AI recommend you, or your competitor?
Our free SEO & AI SEO audit shows where you appear on Google and in AI answers today, who shows up instead, and what to fix first.
Results like this, for other businesses
About this case study
How we measured (for the detail-minded)
- Google positions: our search data for the client’s website in Australia, December 2024 and October 2026.
- AI links and brand mentions: our AI search data for Australia (Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini), snapshot of 24 October 2026. AI answers name the brand 1,065 times, and Google’s AI Overviews link to it for 2,108 different searches.
- AI tracking didn’t exist in December 2024, so AI numbers show where they stand today.
- Work delivered: our monthly task lists and reports since 18 December 2024.
