Google AdsCompetitor Research

A California Wine Store’s Ads Were Already Working. We Grew The Revenue They Bring In By 58% In The First Month.

A much-loved Northern California wine store, open since 1990, already ran a successful Google Ads campaign.

Illustration photo by Austin on Unsplash. Not the client’s business.

+58%more revenue from adsIn the very first month

Topad positions heldOn the most competitive wine searches

Sametotal ad costMore clicks and views, no extra spend

Every Result, At A Glance

Result	What It Means
+58.32% revenue	Revenue from the ads grew by this much in the very first month.
More clicks and views	The ads were seen and clicked more, while the total cost stayed the same.
Strong ad numbers	All the main ad measures were kept at a high level.
Top ad positions held	Good bid management and quality score kept the ads at the top, even on busy, popular wine searches.

A screenshot from the client’s own Google Ads account, taken during the campaign.

#	Activity	What exactly	When
Review
1	Account audit	A full audit of the existing Google Ads account	At the start
2	Competitor study	What competing wine and spirits sellers were doing	At the start
3	Past results	The store’s own history used to see which ads had sold	At the start
Campaign Work
4	Tighter structure	Campaigns rebuilt around searches most likely to lead to a sale	At the start
5	Ads and pages matched	Search words, ads and landing pages lined up to lift quality score	At the start
6	Wider reach	Campaigns and ad groups widened by location and interest	Ongoing
7	Bid management	Bids managed to keep top positions on busy wine searches	Ongoing
8	Budget moves	Budget moved to what paid back most	Ongoing

How we measured

Numbers from the client’s own Google Ads account at the time. This case study was first published in June 2020.