International SEOTechnical FixesContentOutreach

A Global Premium Furniture Brand Wanted India To Find Its Online Store. Visits From Google Grew 26×.

A 100-year-old global furniture brand, known for iconic designs, was losing Indian buyers to its own global website.

Illustration photo by Shixart1985 (CC BY 2.0), via Wikimedia Commons, cropped. Not the client’s business.

+2,515%more visits from Googleto the India website, and still growing

Indiastore found by Indian buyersits own India store, not the global site

100+year-old brand, sold in 100+ countriesTrusted us with its India website

Every Result, At A Glance

Result	What It Means
+2,515%	Visits from Google search to the India website grew by 2,515%.
Big jumps in key searches	The rise came from a big jump in rankings for some of the most important searches.
Still growing	Traffic has kept rising with no peak in sight, because the site keeps ranking for more searches.

A screenshot from the client’s own Google Analytics, taken during the campaign. The account name is blurred.

#	Activity	What exactly	When
Site Health
1	Health check	A detailed check of the whole India website	At the start
2	Copied pages	Pages that copied other pages found and fixed	At the start
3	Thin pages	Pages with too little to read made useful	At the start
4	Competitor gap	Where the site was behind its competitors	At the start
India Versus Global Site
5	Country tags	Google told which version of each page is for which country	At the start
6	A distinct India site	The India site made clearly different from the global one	At the start
7	Brand searches	The global site stopped outranking the India store for the brand name	At the start
Content And Outreach
8	Product range content	Fresh, original pages on the range available in India	Ongoing
9	Outreach	Trusted sites asked to mention the India website	Ongoing

How we measured

Numbers from the client’s own Google Analytics at the time. This case study was first published in August 2020.