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A Home Décor Store Made 75% More Revenue From The Same Number Of Visitors.
An online shop of handpicked Indian décor, run from Jaipur and Los Angeles, had a good website, but fewer than 4 in 1,000 visitors bought. Discounts and free shipping hadn’t helped. We found what stopped people buying, and revenue rose 75.9% in three months.
Where They Started, What We Did, Where They Are Now
Visitors Looked, But Didn’t Buy
Fewer than 4 in 1,000 visitors made a purchase, and discount codes and free shipping hadn’t changed that.
Asked Customers What Got In The Way
Two years of visitor data, a customer survey, and tests of new wording, pictures and navigation.
Bigger, More Frequent Orders
Revenue rose 75.9% in three months: bigger orders, more purchases and more items per order.
What We Did For This US & India Home Décor Store
The décor store was founded by an American couple who love India and its people. It sources and handpicks decorative pieces from craftsmen and artisans in villages and cities across India. It has warehouses and offices in Jaipur and Los Angeles, and it also gives artisans another way to sell their work and earn more.
The website looked professional and the prices were lower than competitors. Yet fewer than 4 in every 1,000 visitors bought anything. The owners had tried discount coupons and free shipping, but neither made much difference. We had already been running their SEO for more than a year, so we knew the traffic was there.
We studied two years of visitor data, asked customers what made checkout hard, and tested new ideas on the site. Within three months, revenue was up 75.9% even though the number of visitors stayed almost the same.
What Stood In The Way
Visitors Looked But Did Not Buy
The online shop’s conversion rate (The share of visitors who buy) was well under 0.40%.
Discounts Did Not Help
Coupons and free shipping were tried, and the effect was small.
Big Potential Gain
A better conversion rate could lift the whole company’s revenue, so the owners wanted a bolder plan.
Not Enough Insight
They needed a clearer picture of how visitors behaved so they could keep and grow their customer base.
Revenue: Up 75.9% In Three Months
From the client’s own Google Analytics.
What Three Months Brought
more revenue from the website by the end of month three.
Visitor numbers stayed almost constantso the gain came from the shop itself.
improvement in the ecommerce conversion ratemeaning more visitors became buyers.
The average order value (what each customer spends) improved.
Unique purchases and the number of products bought also went up.
Four Steps That Made The Difference
Studied Two Years Of Visitor Data
How visitors moved through the shop, and where they gave up.Watch where shoppers put the basket down.
Asked Real Customers
A survey of existing customers about what made checking out hard.The fastest way to find out is to ask.
Improved The Shop
New ideas for wording, pictures and navigation, worked out with the client.Make it easy to say yes.
Tested What Works
Side-by-side (A/B) tests, keeping the versions that sold more.Let your customers vote with their wallets.
Everything We Did For The Shop
- Analysed two years of visitor data from Google Analytics
- Had Google Analytics certified specialists turn that data into clear findings about visitor behaviour
- Found the barriers that stopped people buying
- Created a customer survey to learn what made checkout difficult, and got a very strong response
- Used the answers to improve the overall shopping experience
- Developed ideas for wording, pictures and navigation together with the client
- Ran side-by-side (A/B) tests to find weak parts of the site
- Swapped weak parts for the versions that performed better
What Other Business Owners Can Take From This
Ask Your Customers
A short survey revealed the real checkout problems that discounts had never fixed.
Use Your Own Data
Two years of visitor behaviour showed where people gave up, so effort went where it counted.
Test Before You Decide
Side-by-side tests let the shop keep only the changes that actually sold more.
More visitors cost money. Turning more of the visitors you already have into buyers is often the faster win.
We help online shops sell more, from both search and the visitors they already have.
- Find out why visitors don’t buy
- Fix what gets in the way of checkout
- More revenue without more ad spend
- A clear report every month on what we did and what it brought
Plenty Of Visitors, Not Enough Sales?
Our free SEO & AI SEO audit shows where you appear on Google and in AI answers today, who shows up instead, and what to fix first.
Results Like This, For Other Businesses
About This Case Study
Who is the client?
An online shop founded by an American couple, selling handpicked Indian décor from craftsmen and artisans, with offices in Jaipur and Los Angeles. SEOValley had already run its SEO for more than a year.
How we measured (for the detail-minded)
- Numbers from the client’s own Google Analytics at the time. This case study was first published in January 2017.
