+91 9893014167 
1 (888) 316-3286
+44 20 3807 2189
Chat on WhatsApp
A leading India and UAE spa chain got 10× more enquiries from Google.
The client, with 65+ centres across India and the UAE, had stopped growing on Google with its previous agency. We rebuilt its search presence city by city, and visits from Google doubled while enquiries from those visitors grew 10×.
Where they started, what we did, where they are now
Stalled with another agency
Growth from Google had stopped. The spa chain wanted to lead search in every city it served, and for general spa and massage searches too.
City by city
A full site review, the technical basics fixed, local SEO for each city, and quality links.
10× the enquiries
Visits from Google doubled, 70% of its searches reached page one, and enquiries from those visitors grew 10×.
India & UAE Spa Chain, in plain words
The client is a leading Indian spa chain. It began over a decade ago, serves 1,500+ guests on any given day, and runs 65+ centres across India and the UAE. It is known for quality, hygienic and standardised services.
The spa chain was not happy with the results from its previous SEO company. Visits from Google had stopped growing. The chain wanted to lead the search results in every city where it has centres, especially the larger ones. It also wanted to show up for general searches about spas and massage, not only for its own name.
We reviewed the whole website, fixed the technical basics, improved local search for each city and got quality sites to mention the brand. We then saw visits from Google double, 70% of tracked keywords on page one, and enquiries from those visitors grow 10×.
What stood in the way
Growth had stalled
Visits from Google had stopped rising under the previous agency.
Many cities to win
The chain wanted to be seen for spas in Delhi, Mumbai, Bangalore and its other cities, especially the bigger ones.
General searches too
It also wanted to be found by people searching for information on massage and spas in general.
Strong rival brands
Other popular brands competed hard, so every important page had to be able to rank.
What the campaign brought
of the keywords we tracked reached page one of Google (The top 10).
increase in visits from Google, so the number doubled.
more conversions from Google visitors (people who enquired or booked).
Local SEO and quality links together delivered better than the projected results.
Four steps that made the difference
Reviewed the whole website
Every important page checked, so each one could rank.Like a full inspection before renovating a house.
Fixed the technical basics
The groundwork that lets every page grow in Google.Strong foundations first.
Local SEO for every city
Pages and listings that put each centre in front of people searching in its city.Be the spa people find when they search “near me”.
Got quality sites to link to it
Outreach to build the brand’s reputation with Google.Online word of mouth. The more trusted sites mention you, the more Google and AI trust you.
Everything we did for the spa chain
- Reviewed the whole website so every important page could rank
- Checked and fixed the basic and technical SEO elements
- Built a base to start the growth in visitors from Google
- Improved local search so each centre could be found in its own location
- Targeted spa searches in each city, as well as general massage and spa searches
- Got quality, relevant sites to link to the website
- Worked on the brand’s presence so it could become the leader in its field
What other business owners can take from this
Fix the base first
The technical basics gave later local work a firm foundation to grow on.
Win each location separately
A chain with many branches needs each one to be easy to find in its own city.
Aim past your own name
Being found for general searches puts the brand in front of people who do not yet know it.
If you have branches in many cities, each one should be the first name people find in its own city.
We do local SEO for chains, franchises and single-location businesses around the world.
- Every location found in its own city
- Show up for general searches, not just your name
- More bookings and enquiries
- A clear report every month on what we did and what it brought
Is every one of your locations easy to find?
Our free SEO & AI SEO audit shows where you appear on Google and in AI answers today, who shows up instead, and what to fix first.
Results like this, for other businesses
About this case study
Who is the client?
A leading Indian spa chain, founded over a decade ago, serving 1,500+ guests a day in 65+ centres across India and the UAE.
How we measured (for the detail-minded)
- Numbers from the campaign reports at the time. This case study was first published in January 2017.
