Local SEOTechnical FixesContentOutreach

A Panama Real Estate Agency Got 77% More Visitors From Google, And More Phone Calls To The Office.

A real estate firm in Panama City, serving investors, business people and retirees, wasn’t getting much traction online.

Illustration photo by Marissa Strniste (CC BY 2.0), via Wikimedia Commons, cropped. Not the client’s business.

+77%more visitors from GoogleWithin the first year

12searches on page oneIn Google’s top 10

Morecalls to the officeAs rankings grew

Every Result, At A Glance

Result	What It Means
12 searches in the top 10	Twelve important searches reached the first page of Google.
+77% visits from Google	Organic search traffic grew by this much within a year.
More phone calls	More people called the office and booked by phone.
Growth from month four	The page changes started lifting rankings and traffic by the fourth month.

Screenshots from the campaign. The website address and account name are blurred.

#	Activity	What exactly	When
Research And Site Fixes
1	Competitor study	Which local competitors ranked well, and why	At the start
2	Key page content	Better content advised for the main pages	At the start
3	Navigation	Easier navigation around the site advised	At the start
4	Page titles and descriptions	New titles and descriptions advised	At the start
5	Technical fixes	Technical problems found and fixes recommended	At the start
Listings And Outreach
6	Competitor listings check	Where the main competitors were listed locally	At the start
7	Local directories	The same directories advised for the agency	Ongoing
8	Outreach	Relevant sites suggested and approached for links	Ongoing
9	Tracking	Rankings, visits and calls followed; growth from month four	Ongoing

How we measured

Numbers from the campaign reports and the client’s own Google Analytics at the time. This case study was first published in February 2022.