Local SEOOn-Page SEOContentOutreach

A Singapore Fitness Equipment Store Got 4× The Visitors From Google And Doubled Its Online Orders In Six Months.

A Singapore fitness equipment retailer, founded over a decade ago, wanted to sell more than its competitors.

Illustration photo by Shixart1985 (CC BY 2.0), via Wikimedia Commons, cropped. Not the client’s business.

+300%more visitors from GoogleWithin six months

2×orders from Google visitorsUp 100%

45searches on page oneIn Google’s top 10

Every Result, At A Glance

Result	What It Means
45 searches in the top 10	Forty-five important searches reached the first page of Google.
+300% visits from Google	Organic search traffic grew by this much within six months.
+100% orders	Orders from organic visitors doubled.
Orders from the right area	More equipment orders came through the website from its target area, and a few came by phone.

A screenshot from the client’s own Google Analytics, taken during the campaign. The account name is blurred.

#	Activity	What exactly	When
Research And Site Fixes
1	Competitor study	The main competitors and where they scored over the store	At the start
2	Priority list	The changes that would matter most picked out first	At the start
3	Page titles and descriptions	Better titles and descriptions advised for key pages	At the start
4	Content	Content improvements advised for key pages	At the start
5	Navigation	Easier navigation around the shop advised	At the start
Listings And Outreach
6	Local directories	The business listed in many Singapore business directories	Ongoing
7	Outreach list	Relevant sites listed and approached for links	Ongoing
8	New content	Fresh content posted regularly	Ongoing
9	Tracking	Rankings, visits and orders followed month by month	Ongoing

How we measured

Numbers from the client’s own Google Analytics at the time. This case study was first published in February 2022.