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A Singapore fitness equipment store got 4× the visitors from Google and doubled its online orders in six months.
A Singapore fitness equipment retailer, founded over a decade ago, wanted to sell more than its competitors. Within six months, visits from Google search grew 300% and orders from those visitors doubled.
Where they started, what we did, where they are now
Hard to find on Google
The fitness equipment store wasn’t doing well in search, and competitors showed up first, in the normal results and on the map.
Fixed the site and got listed locally
We studied competitors, improved page titles, content and navigation, listed the business in local directories and got trusted sites to link to it.
Twice the orders
Rankings and traffic improved by the second month. Within six months, more orders came in through the website from its area, and some by phone.
Singapore Fitness Equipment Store, in plain words
The fitness equipment store has sold home and commercial fitness equipment for over a decade and is known for good prices and customer care. It wanted to sell more in Singapore, but it was not doing well in Google’s organic (unpaid) results.
We studied the competitors and found where they were ahead. Then we advised changes to page titles, content and navigation, listed the business in many local directories, and asked relevant sites to link to it. New content was posted regularly.
Rankings and traffic improved by the second month. Within six months, 45 searches reached Google’s top 10, visits from Google grew 300% and orders from those visitors went up 100%.
What stood in the way
Competition
Rival fitness shops were ahead of the fitness equipment store on Google, and it wanted to overtake them.
Weak results in search
The site was not doing well in organic search when we started.
Being found locally
Its key products needed to show well in both normal results and the local map results.
Visitors and orders from Google
Screenshots from the client’s own Google Analytics.
What it brought
Forty-five important searches reached the first page of Google.
Organic search traffic grew by this much within six months.
Orders from organic visitors doubled.
More equipment orders came through the website from its target area, and a few came by phone.
Four steps that made the difference
Studied the competition
Who ranked above the fitness equipment store, and why.Know what you’re up against before you start.
Improved the website
Better page titles, content and navigation.Like putting clear signs on every aisle of a shop.
Got listed in local directories
The business added to many local Singapore business directories.Like being in the local phone book, online.
Got trusted sites to link to it
Outreach to relevant sites, plus regular new content.Online word of mouth. The more trusted sites mention you, the more Google and AI trust you.
Everything we did
- Researched the main competitors and where they scored over the fitness equipment store
- Picked out the areas needing the most important changes
- Advised better page titles and descriptions
- Advised content and navigation improvements
- Listed the business in many local business directories
- Made a list of relevant sites and reached out for links
- Posted new content regularly
What other business owners can take from this
Look at who beats you first
Knowing why competitors rank above you shows exactly what to fix.
Being listed locally helps
Showing up in many local directories helped more people find the shop and lifted its rankings.
Results can come early
Rankings and traffic were already improving by month two, so a good plan does not need a long wait.
Most people buy from the shop they find first. Being found first is something you can work on.
We do local and national SEO for shops and service businesses in Asia, Australia, the UK, the US and the Middle East.
- Show up when locals search for what you sell
- Appear on the map, not just in the results
- More orders through your website
- A clear report every month on what we did and what it brought
Are local buyers finding you first?
Our free SEO & AI SEO audit shows where you appear on Google and in AI answers today, who shows up instead, and what to fix first.
Results like this, for other businesses
About this case study
Who is the client?
A Singapore retailer and supplier of home and commercial fitness equipment, founded over a decade ago.
How we measured (for the detail-minded)
- Numbers from the client’s own Google Analytics at the time. This case study was first published in February 2022.
