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Drivers Ask Google And ChatGPT Which Bulb To Buy. A UK Automotive Parts Shop Is Now In The Answer.
A UK online shop for car lighting and diagnostic parts was losing ground on Google. We turned it around: a third more visitors from Google search in a year, and AI answers now link to its pages 1,921 times.
Where They Started, What We Did, Where They Are Now
Sliding Down Google
Its top-5 spots on Google fell from 5,350 to 3,757 in the months before we started, while more drivers got their answers from AI instead.
Wrote The Guides Drivers Look For
We fixed the online store, wrote clear guides on bulbs, xenon, LED and fault-finding every month, and got trusted sites to mention it.
Back Above Where It Was
The fall stopped in the first month. Top-5 spots are now higher than before the decline, and AI assistants use its guides to answer drivers’ questions.
What We Did For This UK Automotive Parts Retailer
Our client is an online shop in the UK that sells car lighting and diagnostic parts: LED and xenon headlight bulbs, conversion kits, replacement parts and scanners. Its customers are drivers, car fans and garages who often know the exact part they need.
Before we started in February 2025, the shop was sliding down Google. Its top-five spots fell from 5,350 in October 2024 to 3,757 in February 2025. At the same time, AI was answering drivers’ questions such as what an H8 bulb is and how to tell if a xenon bulb has failed.
We stopped the slide in the first month, then kept going with guides, shop fixes and outreach. Visits from Google search are up 33% over a year, and AI answers now link to the shop 1,921 times.
What Was Going Wrong
Sliding Down Google
The shop’s top-five spots dropped from 5,350 to 3,757 in the months before we began.
Customers Who Know Their Parts
Drivers and garages search for exact bulbs and kits, so every product and guide page had to be clear.
AI Answering The Questions
AI was explaining bulb types, fault-finding and which scanner to buy, so the shop had to become a source it quotes.
A Clear Goal
Win back rankings for the parts customers search for, and be the shop that AI answers link to.
Real Questions, Real AI Answers
More and more people skip Google’s blue links and ask an AI assistant instead. These are real questions buyers ask, and what the AI does with our client.
| Asked in | The question | What the answer says |
|---|---|---|
| ChatGPT | “How to tell if HID ballast is bad?” | Cites our client’s guide to ballast failure and its ballast parts page. |
| ChatGPT | “What are the best HID kits to buy?” | Lists our client’s own kits among four UK options. |
| Google AI Mode | “What are the best HID conversion kits?” | Recommends our client as a specialist UK supplier. |
| ChatGPT | “What is the best car diagnostic scanner?” | Cites our client’s comparison of the leading scanner brands. |
The client isn’t named, to protect their privacy. We can share details on a call.
A Third More Visitors, And More Top Spots
Visits are from the client’s own Google Analytics. Top spots are the searches where the shop shows in Google’s first five or first ten results.
Every month from October 2025 to September 2026 had more visits from Google search than the same month a year before. The earlier year includes four months before we started, so the comparison doesn’t flatter us.
What It Brought
Visits from Google search rose from 62,923 to 83,654 over the latest 12 months, using the shop’s own Google Analytics.
Google Search Console shows 6,190 clicks in September 2026, up from 5,530 a year earlier.
Up 49% from 3,757, and now higher than before the decline began.
Up 30% from 6,210 at the start.
Mostly Google’s AI Overviews (1,875), with ChatGPT (29) and Google AI Mode (17) too.
Google’s AI Overview links to the shop for that many different searches.
Five Steps, Done Every Month
Steady work, checked and reported every month since 6 February 2025.
Health Check Of The Website
Speed, mobile, old bad links, local listings and what competitors do better.Like a full service before a long road trip.
Fixed The Online Store
Clear labels on products and pages, key pages re-written, and purchase tracking fixed.So Google, AI tools and the owner can all see what’s on offer and what sells.
Wrote What Drivers Search For
Two articles, two blogs and two press releases a month on bulb types, xenon and LED upgrades, faults and diagnostic tools.The questions drivers ask before they buy a part.
Got Trusted Sites To Mention Them
Outreach, listings, sharing every new piece, and regular posts on Facebook, X, LinkedIn and Instagram.Online word of mouth. The more trusted sites mention you, the more Google and AI trust you.
Measured, Reported, Adjusted
Ranking, traffic and outreach reports every month, a fresh link check in April 2026 and a mid-month audit.You always know what we did and what it brought.
Everything We Did For Them
- Checked the whole site, including speed, mobile and local listings, and studied competitors
- Looked for harmful links pointing at the site, and did a fresh check in April 2026
- Set up a starting report of traffic and rankings so progress could be proved
- Added hidden labels (schema) to the shop and rewrote key pages so they matched what drivers search for
- Fixed purchase tracking so the owner could see what actually sold
- Wrote two articles, two blogs and two press releases every month on bulbs, xenon and LED upgrades, faults and scanners
- Got trusted sites and listings to mention the shop, and posted regularly on Facebook, X, LinkedIn and Instagram
- Sent ranking, traffic and outreach reports every month, plus a mid-month audit
What Other Business Owners Can Take From This
Stop The Slide First
The fall stopped in the first month. Fixing what was broken came before growing anything new.
Turn What You Know Into Guides
Explaining how to spot a failed ballast or choose a scanner gave AI tools something solid to quote.
Measure Honestly
Every month from October 2025 to September 2026 had more visits than the same month a year before. The earlier year included four months before we started, so the comparison is fair.
Shoppers now ask an AI assistant which part to buy. If your guide isn’t the one it quotes, a competitor’s is.
This is the same work we do for businesses in Australia, the UK, the US, the Middle East and Asia, for small companies as well as big names.
- Win back rankings you’ve lost
- Turn your product know-how into guides AI assistants quote
- More visitors from Google, month after month
- A clear report every month on what we did and what it brought
Losing Ground On Google?
Our free SEO & AI SEO audit shows why, who is taking your spots on Google and in AI answers, and what to fix first.
Results Like This, For Other Businesses
About This Case Study
How we measured (for the detail-minded)
- Visits: the client’s Google Analytics, visits from Google search, October 2024 to September 2025 compared with October 2025 to September 2026.
- Clicks: the client’s Google Search Console, September 2025 (5,530) compared with September 2026 (6,190), up 12%.
- Google positions: our search data for the client’s website in the UK, February 2025 and October 2026.
- AI links: our AI search data for the UK (Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini), snapshot of 1 October 2026. Google’s AI Overviews link to the site for 1,479 different searches. AI tracking didn’t exist in February 2025.
- Work delivered: our monthly task lists and reports since 6 February 2025.
