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A US business-class travel agency went from off page one to the top 3 on Google, and its leads grew more than 4×.
A specialist in business class round-the-world tickets was up against big travel sites and even airline alliances. None of its key searches were in Google’s top 10. Now they rank in the top 3, visits from Google have almost doubled and qualified leads grew more than 4×.
Where they started, what we did, where they are now
Up against the giants
Big travel sites and airline alliances held the top spots for every “business class round the world” search.
Made every key page count
A full review of the site, richer content, better page titles, technical fixes and quality links.
Top 3 across the board
Every main search now ranks in Google’s top 3. Visits almost doubled, and qualified leads grew more than 4×.
US Business-Class Travel Agency, in plain words
The travel agency sells business class round-the-world tickets. One ticket covers a whole trip with up to 25 stops, and it is usually cheaper than buying many separate flights. The team there has researched the costs and the hassle of complex trips, and offers tailored plans.
The trouble was the competition. Well-known travel sites and even airline alliances already held the top spots on Google.com. None of the site’s main searches were in the top 10, so most travellers never saw it.
We checked the whole site, made its business class pages richer, fixed page titles and technical problems, and got trusted sites to mention it. Every main search now sits in the top 3, visits from Google almost doubled, and qualified leads grew more than 4 times.
What they were up against
Strong competitors already at the top
Established travel sites and airline alliances had loyal audiences and the best positions.
A clear goal: the top spots
They wanted to rank at the top on Google for business class and round-the-world ticket searches.
Be seen for the busiest searches
They needed more visibility for the most searched phrases on Google.com.
Leads, not just visitors
The aim was more qualified sales leads, which means people really interested in buying.
Off page one to the top 3
A few of the main searches on Google.com, at the start and now.
What it brought
The main searches were not in the top 10 at the start. They now rank in the top 3.
Visits from Google grew by almost 100%, so twice as many possible customers arrived.
The visitors were better as well as more, so qualified leads grew more than 4 times.
All 15 tracked searches now sit at position 2 or 3 on Google.com, from outside the top 10.
Four steps that made the difference
Reviewed the whole website
Every important business class page checked for what was holding it back.Like a full inspection before renovating a house.
Made the content richer
Pages expanded to cover what travellers really want to know about each route and ticket.Answer the question before the traveller has to ask.
Fixed titles and technical issues
New page titles and tags, and technical fixes across the site.Like putting clear signs on every aisle of a shop.
Got quality sites to link to it
Outreach that built the site’s reputation, beyond what we first projected.Online word of mouth. The more trusted sites mention you, the more Google and AI trust you.
Everything we did
- Checked the whole website, page by page
- Made sure every important business class page could rank
- Studied what the pages were really about and what travellers look for
- Added useful detail to pages that said too little
- Wrote clear page titles and descriptions for Google
- Fixed technical problems behind the scenes
- Got trusted sites to mention the website, which built its reputation
What other business owners can take from this
Specialists can beat the giants
A focused site that answers one need well can compete with much bigger names.
Look at every important page
Rankings came from improving each key page, not just the home page.
Count leads, not only visits
Twice the visits brought more than four times the leads, because the right people were arriving.
A specialist can beat the giants on Google, when every page clearly answers what the buyer wants.
This is the same work we do for businesses in Australia, the UK, the US, the Middle East and Asia, for small companies as well as big names.
- Rank above much bigger competitors
- More visitors who are ready to buy
- More qualified leads, not just more traffic
- A clear report every month on what we did and what it brought
Up against bigger competitors?
Our free SEO & AI SEO audit shows where you appear on Google and in AI answers today, who shows up instead, and what to fix first.
Results like this, for other businesses
About this case study
Who is the client?
A specialist in business class round-the-world tickets and multi-stop international travel, on complex routes with up to 25 stops, all on one ticket.
How we measured (for the detail-minded)
- Rankings on Google.com and visits from the campaign reports at the time. This case study was first published in February 2020.
