+91 9893014167 
1 (888) 316-3286
+44 20 3807 2189
Chat on WhatsApp
Golfers Ask AI How To Fit And Build A Club. A US Components Supplier’s Pages Are Now In The Answers.
A long-established US supplier of golf club heads, shafts and grips had been stuck on Google for six months. Eight months after we started, its top-5 spots are up 16% and AI answers link to it 1,244 times.
Where They Started, What We Did, Where They Are Now
Flat For Six Months
A big website, but top-5 spots had stalled at about 3,400. Its buyers ask very technical questions, and AI was answering them, often without a click.
Wrote What Clubmakers Ask
Monthly guides on shafts, grips, club length, fitting and re-shafting, press releases, outreach, and a check on where AI was sending buyers to competitors.
Moving Again, And Quoted By AI
Top-5 spots rose to about 4,000 by June 2026 and have held there. AI assistants link to its guides and product pages.
What We Did For This US Sporting Goods Supplier
Our client is a long-established US supplier of golf club parts: heads, shafts, grips and clubmaking tools, plus custom-built clubs. It sells to professional clubmakers and to golfers who build or repair their own clubs.
The website was already large, but its top-five spots had stalled at about 3,400 for six months. Its buyers ask very specific questions, such as which shaft suits their swing, how to re-grip or re-shaft a club and which glue to use. AI was now answering many of these, often without a click.
From 14 February 2026 we wrote guides for these questions, built trusted mentions and checked where AI was sending buyers to rivals. Top-five spots are up 16% in eight months and AI answers link to the supplier 1,244 times.
What Was Going Wrong
Rankings Had Gone Flat
Top-five spots had stalled at about 3,400 for the six months before we began.
Very Technical Buyers
Customers ask detailed questions about shaft flex, re-gripping, re-shafting and the right glue.
AI Answering Without A Click
Google’s AI summaries and tools like ChatGPT answer many of these questions without sending the buyer to a site.
A Clear Goal
Get rankings moving again, and become the source AI answers link to for clubmaking questions.
Real Questions, Real AI Answers
More and more people skip Google’s blue links and ask an AI assistant instead. These are real questions buyers ask, and what the AI does with our client.
| Asked in | The question | What the answer says |
|---|---|---|
| Google AI Overviews | “best iron grips golf” | Cites a grips comparison we wrote for our client in February 2026. |
| ChatGPT | “Where to buy golf club heads?” | Links to our client among US component suppliers. |
| Google AI Mode | “How to measure the length of a golf club shaft?” | Links to our client’s guide. |
| Perplexity | “How to lengthen golf clubs?” | Cites our client’s blog guide. |
The client isn’t named, to protect their privacy. We can share details on a call.
Rankings Moving Again
The number of searches where the supplier shows in Google’s first five and first ten results.
Rankings had been flat for six months before we started. They rose to about 4,000 top-5 spots by June 2026 and have held there since.
What It Brought
From 3,428 in February 2026 to 3,970 in October 2026. They reached about 4,000 by June 2026 and have held there.
Up 13% from 5,766 in February 2026.
Mostly Google’s AI Overviews (1,148), with Google AI Mode (77), ChatGPT (10), Gemini (6) and Perplexity (3).
For “best iron grips golf”, Google’s AI Overview cites a corded versus rubber grips comparison we wrote in February 2026.
Google’s AI Mode links to the supplier’s guide on measuring a shaft, and Perplexity and Gemini cite its blog guides.
Five Steps, Done Every Month
Steady work, checked and reported every month since 14 February 2026.
Health Check Of The Website
Competitors, technical problems, speed, mobile and Google’s own health report, plus a keyword review in April.Like a full service before a long road trip.
Wrote What Clubmakers Search For
Long guides and blogs every month on shafts, grips, club length, fitting and re-shafting, plus regular press releases.The questions golfers ask before they buy.
Got Trusted Sites To Mention Them
Outreach, business listings, review sites, forum and question-and-answer posts, image and video promotion, and a full link check.Online word of mouth. The more trusted sites mention you, the more Google and AI trust you.
Checked What AI Was Saying
A first AI visibility report in May 2026, showing which questions AI answers were sending to competitors.Know where you’re missing out before you fix it.
Measured, Reported, Adjusted
Ranking, Search Console and outreach reports every month, a mid-month audit, and next month’s plan built on what worked.You always know what we did and what it brought.
Everything We Did For Them
- Studied competitors and checked technical problems, speed and mobile use
- Reviewed Google’s own health reports for the site and wrote an SEO recommendations report
- Revised the keyword list in April 2026
- Wrote long guides and blogs every month on shafts, grips, club length, fitting and re-shafting
- Published regular press releases
- Got trusted sites, business listings, review sites and forum and question-and-answer posts to mention the supplier, with image and video promotion
- Checked every link pointing at the site
- Built an AI visibility report in May 2026 to see which questions AI answers were sending to competitors
- Sent monthly reports and a mid-month audit, and adjusted each month’s plan
What Other Business Owners Can Take From This
The More Specialist You Are, The More Detail Buyers Want
Detailed, expert guides are what AI tools pick up for detailed questions.
Find Out Where AI Sends Your Buyers
Our May 2026 AI check showed which questions were going to competitors, so we knew what to write next.
One Strong Page Can Be Quoted For Months
A single grips comparison written in February 2026 is now cited in a Google AI answer.
The more specialist your product, the more detailed your buyers’ questions. Be the business with the answers.
This is the same work we do for businesses in Australia, the UK, the US, the Middle East and Asia, for small companies as well as big names.
- Get found by people who are ready to buy
- Be the business AI assistants recommend
- Show up ahead of your competitors
- Get a clear report every month on what we did and what it brought
Are AI Assistants Sending Your Buyers Elsewhere?
Our free SEO & AI SEO audit shows where you appear on Google and in AI answers today, who shows up instead, and what to fix first.
Results Like This, For Other Businesses
About This Case Study
How we measured (for the detail-minded)
- Google positions: our search data for the client’s website in the United States, February 2026 and October 2026.
- AI links: our AI search data for the United States (Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini), snapshot of 24 October 2026. 1,148 of the links are in Google’s AI Overviews. We didn’t track AI search for this client in February 2026.
- Work delivered: our monthly task lists and reports since 14 February 2026.
