Google AdsAnalyticsProduct Feed

A US Online Footwear Retailer Grew Its Google Ads Revenue By 541% In Two Months, Without Spending More.

A US online shoe store, selling for over 20 years, was competing with countless shoe sellers on Google.

Illustration photo by MarkBuckawicki (CC0), via Wikimedia Commons, cropped. Not the client’s business.

+541%more revenue from Google AdsIn just two months

+284%better return on ad spendEvery ad dollar brings back far more

Sametotal ad costMore clicks and views, no extra spend

Every Result, At A Glance

Result	What It Means
+541.41% revenue	Revenue from the ads grew by this much in just two months.
+283.60% return on ad spend	Each ad dollar brought back far more than before.
More clicks and views	The ads were seen and clicked more, while the total cost stayed the same.
Lowest costs	The average cost per click and the cost per sale were kept as low as possible.

A screenshot from the client’s own Google Ads account, taken during the campaign.

#	Activity	What exactly	When
Account And Tracking
1	Ad account audit	Every campaign checked for wasted spend and what it brought back	At the start
2	Sales tracking	Tracking set up so every online sale is counted	At the start
3	Product feed clean-up	Shoe details in the Google Shopping feed made accurate and within Google’s rules	At the start
Campaign Work
4	Product grouping	Shoes grouped by brand and type so each ad fits the search	At the start
5	Smart bidding	Bids set to aim for sales value and return on spend	At the start
6	Best sellers first	More budget for top-selling and limited-edition shoes	Ongoing
7	Product-by-product review	Money moved from weak products to strong ones	Ongoing
8	Feed upkeep	Product feed kept up to date as stock changed	Ongoing
9	Seasonal changes	Ads and promotions adjusted for seasons and trends	Ongoing

How we measured

Numbers from the client’s own Google Ads account at the time. This case study was first published in July 2023.