Google AdsConversionAnalytics

A US Steel Building Manufacturer Got 481% More Leads From Google Ads In Six Months.

A US maker of custom steel buildings for homes, businesses and farms needed more enquiries.

Illustration photo by Wikideas1 (CC0), via Wikimedia Commons, cropped. Not the client’s business.

+481%more leadsIn six months

44%of ad clicks became leadsA conversion rate of 44.07%

Sametotal ad costMore clicks and views, no extra spend

Every Result, At A Glance

Result	What It Means
+481.28% leads	The number of leads grew by this much in six months.
44.07% conversion rate	Almost half of the people who clicked an ad became a lead.
More clicks and views	The ads were seen and clicked more, while the total cost stayed the same.
Lowest costs	The average cost per click and the cost per lead were kept as low as possible.

A screenshot from the client’s own Google Ads account, taken during the campaign.

#	Activity	What exactly	When
Campaign Set-Up
1	Campaign build	The whole Google Ads campaign set up from scratch	At the start
2	Buyer search research	The words people use when ready to buy a metal building	At the start
3	Ad copy	Ads showing quality, custom options and fast delivery	At the start
4	Ad extensions	Extra links and highlights under each ad	At the start
5	Area targeting	Ads aimed at the service area, higher bids where enquiries were likely	At the start
6	Landing pages	Pages that follow on from each ad, with a clear next step	At the start
7	Enquiry tracking	Every enquiry tracked back to the ad	At the start
Running The Campaign
8	Bid and spend changes	Bids and spend adjusted from the enquiry data	Ongoing
9	Testing	Ads and pages tested and the better versions kept	Ongoing

How we measured

Numbers from the client’s own Google Ads account at the time. This case study was first published in July 2023.