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Introduction:
A leader in explainer videos creation, Broadcast2world is the only company in the US to have a large in-house production team. Having produced more than 7,200,000+ seconds of handcrafted video content since 2009, and 800 videos in only last 3 years, Broadcast2world was one of the first few companies to recognize the effectiveness of these short animations and what they can do for businesses. With a passion for storytelling, Broadcast2world creates animated videos of all types – Motion Comic style, Infographics, Whiteboard, Stop-motion, 2.5D and 3D etc.
The Penalty:
Before working with SEOValley™, Broadcast2world worked with several outsourced SEO firms, with the intention of improving in rankings for most popular keywords within the industry which would result in driving qualified traffic to the site. In this quest, SEO firms implemented tactics that were strictly against Google’s quality guidelines – buying & trading links with shady sources and link farms, overusing the most important keywords in anchor text, etc. Broadcast2world, not aware of these shady tactics, saw some initial growth in rankings & traffic.
As Penguin #3 rolled in October 2012, Broadcast2world lost rankings for several important keywords that were bringing in traffic to the site. After Penguin #4 & Penguin #5, rolled in May 2013, and October 2013, their organic search presence was virtually wiped out, causing serious revenue loss.
Strategy:
By the time Broadcast2world came to SEOValley™ seeking SEO services, it was not ranking anywhere for its most important keywords. Though, the site had several good quality links acquired naturally over years, but being caught in the Penguin penalty, these links were not really helping the site. Since Penguin penalty was the primary reason for the serious loss in rankings, as soon as SEOValley™ was signed up for SEO services, the team quickly got to work and started a massive backlinks audit.
The site at the time had thousands of links – most of which were either spammy, low quality, or had exact match keywords anchor text. All the links were reviewed and analyzed on the basis of several quality metrics – a process that took many weeks – after which all the low quality links were disavowed using Google’s Disavow Tool. This would show Google that the site no longer wants to get any attribution from these low quality links.
Results:
The site recovered immediately and saw a massive jump in rankings & organic search traffic within days, and has since enjoyed increased visibility. SEOValley™ continued building high-quality links to the site, and B2w.tv continuously ranks on first page of Google for some of the most competitive keywords in the animated video niche. This is what the rankings looked like before and after the penalty recovery:
| # | Keywords | Before | After |
|---|---|---|---|
| 1 | animated promotional video production | Not in 100 | 2 |
| 2 | animated viral videos | Not in 100 | 2 |
| 3 | animated web video production | Not in 100 | 3 |
| 4 | animated web video production | Not in 100 | 3 |
| 5 | custom animated videos | Not in 100 | 3 |
| 6 | custom animated videos | Not in 100 | 3 |
| 7 | custom animated video | Not in 100 | 4 |
| 8 | animated video production | Not in 100 | 5 |
| 9 | animation video production | Not in 100 | 5 |
| 10 | animation video production | Not in 100 | 5 |
| 11 | animated video production | Not in 100 | 5 |
| 12 | animated video production company | Not in 100 | 5 |
| 13 | cartoon commercial maker | Not in 100 | 5 |
| 14 | video production animation | Not in 100 | 5 |
To learn about SEOValley’s™ Google Penalty Recover service contact us today.
