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A national government programme chose us to grow 500+ business websites on Google.
As part of a government programme to help businesses sell online, we ran SEO for more than 500 websites with no previous SEO. Most of the important keywords reached page one within three months, and 70–80% reached the top 3 by month five.
Where they started, what we did, where they are now
Starting from zero, with a deadline
None of the sites had done SEO before. Any site that missed its targets within six months would lose government support.
A plan for every single site
Technical fixes, page changes, new site structures, content and quality links, with keywords chosen for each site.
Ahead of target
Most important keywords reached page one in three months. By month five, traffic was above target for most sites.
National Government Business Programme, in plain words
The government ran a programme to help business owners promote themselves online and grow their sales over the web. We were chosen as its SEO partner, and the programme covered more than 500 websites. We were honoured, and we felt a big responsibility to deserve that trust.
None of these websites had done any SEO or digital marketing before. That meant their online success depended on the results we delivered. There was a hard deadline too: any site that missed its ranking and traffic targets within six months would lose further government support.
We started on every site straight away, with a plan for each one. Most of the important keywords reached page one within three months, and 70 to 80 percent reached the top 3 by month five. Traffic was above the agreed targets for most sites by then, and we helped the businesses set new goals to keep growing.
What stood in the way
A blank start
The sites had no earlier SEO, so they had no standing in Google to build on.
A plan for every site
Each of the 500+ sites needed its own approach, not one plan copied across all of them.
A six-month deadline
Sites that missed their ranking and traffic targets in six months would lose extra government support.
Sheer volume
Getting the strategy right for so many sites was hard, but it was essential.
What the programme delivered
business websites were included in one government programme.
Most of the important keywords reached page one of Google within the first three months.
of keywords reached the top 3 positions by the fifth month.
By the fifth month, traffic was above the agreed targets for most campaigns.
Once the first targets were met, we helped the businesses set new goals to keep growing.
Four steps, for every site
Set clear targets
Ranking and traffic targets for each site, agreed at the start.Everyone knows what success looks like.
Chose the right mix of searches
Short, medium and long searches, matched to what each site could realistically win.Pick the battles you can win first.
Fixed and rebuilt the sites
Technical fixes, page titles, web addresses, breadcrumbs, content, internal links and new, easy navigation.Like putting clear signs on every aisle of a shop.
Got trusted sites to link to them
Outreach for the important pages of each site, based on top competitors.Online word of mouth. The more trusted sites mention you, the more Google and AI trust you.
Everything we did for each site
- Agreed ranking and traffic targets for every site at the start
- Chose a mix of short, medium and long searches that each site had a real chance of winning
- Ran a detailed check to find and fix technical problems
- Improved page titles and descriptions, web addresses and breadcrumbs (The trail showing where you are on a site)
- Improved existing content and added fresh content for the chosen keywords
- Linked pages to each other so visitors and Google could move easily between them
- Designed a new, easy-to-use site structure for almost every site
- Studied the top competitors for each keyword, and got quality sites to link to the important pages
- Worked on building each brand’s name, to bring visitors searching for the business itself
What other business owners can take from this
Set targets before you start
Clear goals for rankings and traffic meant everyone could see whether the work was succeeding.
Match the search to the website
Each site went after the searches it could realistically win, rather than all the hardest ones at once.
Fix the structure, not just the words
Most sites needed a better layout and navigation, which made every other improvement work harder.
When your growth depends on hitting a target, you need a team that plans every step and reports on every one.
We run SEO for single businesses and for groups of websites, in Asia, Australia, the UK, the US and the Middle East.
- Clear targets agreed at the start
- A plan for each website, not one-size-fits-all
- Fast, measurable progress
- A clear report every month on what we did and what it brought
Running more than one website?
Our free SEO & AI SEO audit shows where you appear on Google and in AI answers today, who shows up instead, and what to fix first.
Results like this, for other businesses
About this case study
What was the programme?
A government programme that encouraged businesses to market themselves online, to grow online trade. SEOValley was its SEO partner for 500+ websites.
How we measured (for the detail-minded)
- Numbers from the programme’s campaign reports at the time. This case study was first published in January 2017.
