Social media optimization when used in combination with search engine optimization leads to a tremendous increase in the website’s visibility on the web. Through focused SMO and SEO services, huge amount of traffic can be attracted to a website from search engines as well as other sources. SEO helps in pulling huge amounts of traffic from search engines while SMO helps in pulling traffic from other sources. Social media also helps a website create brand awareness among its targeted audience.
Although, SEO services employed on a website take time to produce immediate results, they are highly taken into consideration because SEO is an old and common phenomenon. In contrast to SEO, SMO takes lesser time to produce results and are highly effective, but is usually ignored because it is a new concept for website promotion and involves active engagement per minute and has less set of definite benchmarks. Social media is popularizing because of the immense popularity of social networking.
By applying both SEO and SMO services successfully, a website can gain immense traffic and conversions. The techniques used for both SEO and SMO are different but the results obtained from both help in a tremendous increase in the traffic. Where SEO focuses on search engines, SMO focuses on all other Medias.