Introduction:

Herman Miller is a globally recognized provider of furnishings and related technologies and services. Headquartered in West Michigan,the global company has relied on innovative design for over 100 years to solve problems for people wherever they work, live, learn, and heal. Herman Miller’s designs are part of museum collections worldwide, and the company is a past recipient of the Smithsonian Institution’s Cooper Hewitt National Design Award. Their innovative ways to improve the performance of their customers’ organisations is their hallmark. They are the leaders in organic seating, reinventing the workplace with their inspiring designs to help people do great things.

They are a publicly held company headquartered in Zeeland, Michigan, with manufacturing facilities in the United States, China, Italy, and the United Kingdom, and sales offices, dealers, licensees, and customers in over 100 countries. They operate through several focused businesses, brands, and distribution channels, including Herman Miller, Herman Miller Healthcare, Nemschoff, Geiger International, and independently owned dealerships. All of them work to design and build a better world around you.

CHALLENGES

Though the concept of premium and comfortable furniture is not uncommon in India, there was a need to make the customers aware of the availability of premium office furniture of International range like Charles Eames chairs and more as Herman Miller saw India as a potential market. They came to SEOValley™ with the below mentioned requirements:

  • Increase organic search traffic on their site
  • Improve site’s positions for both branded and non-branded terms.
  • Boost online presence for pre-selected high-volume keywords
  • Increase product sales through their online store – store.hermanmiller.in
  • Provide information to potential customers about their product variety

STRATEGY

Experts at SEOValley™ initiated a detailed technical SEO audit for the website and discovered the areas of concern that needed fixes – duplicate pages, thin content issues, scope for adding fresh and unique content.

Furthermore, Competition Analysis was performed to discover areas where they were set back as compared to the competitors.

After a detailed review, SEOValley understood the need to differentiate Herman Miller India site from their Global site. There was a ranking cannibalization problem too, as Global site often outranked Herman Miller India site for branded terms.

Strategic on-site optimization, proper implementation of Hreflang tag, fixing duplicate problems, and high-quality link building was needed for the campaign to succeed.

SERVICES APPLIED:

  • SEO Services
  • Technical SEO
  • Links Acquisition
  • International SEO

RESULTS

Traffic Increment

As a result of massive jump in site’s rankings for some crucial keywords, site’s organic search traffic has grown by an incredible +2,515%.

Organic search traffic is still constantly growing with no peak in sight – as site continues to rank for more keywords, the traffic is only going to go up