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Competition Analysis
Find out what your competitors are doing so you can outrank them.
For your website to appear in the top 10 position for a certain keyword phrase, it must displace one of the current position holders. You therefore need a clear understanding of who your competitors are—and what they’re doing to be on top.
SEOValley™ can perform a comprehensive review of your top-ranked opponents in organic search. In our competition analysis service, we find out why your rivals are ahead of you—and what changes you need to implement to beat them.
We’ll Show You What It Takes To Be #1
Ever wondered what you need to do take to leap-frog your contenders? Let SEOValley™ provide you with in-depth insights into your competitor’s search engine optimization and online marketing strategy.
Our competition analysis will give you a complete picture of how your website fares out in comparison to similar websites in your market sector. It is designed to show you (a) where you stand and (b) what optimization elements need to be addressed to improve your ranking.
First, we identify who your rivals really are. They may be competing businesses or information pages that provide detailed information on the keywords or phrases you want to rank for. We’ll determine which of these competitors matter and analyze them one by one, in order of relevance.
We then compare the keyword phrases that you are currently targeting with the ones used by your competitors. Our aim is to better understand what phrases you should be focusing on and what keywords are less important. Using specialized technologies combined with our extensive experience, we’ll prepare a list of the most powerful keywords and develop a strategy on how to effectively and profitably use those keywords for your business.
You’ll also discover things that didn’t catch your attention earlier, such as your competitors’ optimization strategy, and even what methods they are currently using to produce content.
Finally, we look at the websites that are linking to your competitors. Our team will analyze their link building strategies and provide you with recommendations on how to gain the same quality of links.
Better Data = Better Results
When you hire SEOValley™ for competition analysis, you gain access to intelligence that can drastically improve your online performance. We will prepare a detailed competition analysis report with a summary of findings, a list of your competitors, what keywords and phrases they are using, and their link profile. The report will also provide precise recommendations to help propel your website past your competition and to the top of the SERPs.
Remember: To win the game, you need to know the score. Work with SEOValley™ to put your website on the road to victory. Talk to us about our competition analysis service today—before your competitors do!
Competitor analysis: frequently asked questions
What does a competitor analysis show?
Which keywords your competitors rank for that you do not, the pages earning those rankings, their backlink profiles, and the gaps you can realistically close.
How many competitors do you analyse?
Typically three to five direct search competitors, which may differ from the businesses you consider competitors offline.
Do I get the raw data?
Yes. The report includes the keyword, page and link data, so your team can work from it directly.
Is competitor analysis included in a plan?
Yes. Competitive analysis is part of every SEO plan, and standalone analyses are quoted separately.
What does the competitive landscape analysis cover?
A complete overview of the results pages for your target terms: who currently ranks, their domain authority, their content, and the volume of links they hold.
How does the analysis change what we actually do?
It sets the bar. The goal is to work out what it would take to exceed what the competition already has in place, and the keyword strategy is built from that rather than from a wish list.
When in the campaign does this happen?
Within three to four days of the keyword analysis being completed, so it informs the plan before any optimisation work starts.
Do you keep watching competitors after the first analysis?
Yes. Competitor monitoring is a standing monthly item on every plan, not a one-off at kick-off.
Do you analyse competitors’ backlinks?
Yes. A detailed audit of top competitors’ links is run to define the link building strategy, including a review of the results those links have produced.
Is this the same as keyword research?
No. Keyword analysis decides which terms to target; competitive analysis decides how hard each one will be and what it would take to win it.
Is competitor analysis included or extra?
Included. Competition analysis and reporting is part of the initial review on every plan.
Do we see the competitor data ourselves?
Yes. It comes as part of your reporting, alongside the monthly rank, traffic and link reports.
