There is no denying the importance of search optimization when it comes to earning organic traffic to ecommerce sites and product pages. With the number of online merchants that you have to compete with for attention, traffic, and conversions, attracting enough people to ensure a sustainable business can be especially challenging. One way to boost traffic and encourage sales on your website is to achieve higher positioning in SERPs (search engine result pages).
Here are some surefire ways to optimize and increase the organic rankings of your product pages:
Use prominent keywords in your content.
If you’ve been around search engines enough, you’d know how keywords play a crucial role in achieving high rankings online. Google and other search engine’s algorithms analyze content and try to figure out what web pages are all about so that they can return the most suitable results relevant to what web users are looking for. This is why it is important to do proper keyword research and make use of highly relevant words in your content, so that search engines can direct people to your pages accordingly.
Remember not to use just any type of keyword. Instead, shoot for buyer-intent keywords that target what your potential consumers are actively looking for online. What keywords do they use while researching about the type of product or service that you offer? What keywords do they use when actively looking to purchase or subscribe to your products and services? Use buyer-intent keywords in crucial areas of your pages including the headings, title tags, meta descriptions, and within actual product descriptions.
Create unique, long-form content.
On-page optimization requires work. Using the same descriptions as the manufacturers of your products, for instance, may work against your site in terms of ranking for that particular product. You risk being tagged as identical or duplicate content, which could get your site penalized when Google spiders recognize the dispute. This is why it is important to take time generating unique content for each product page—even if it means writing product descriptions for hundreds or perhaps thousands of products within your catalog. Your hard work will pay off once you see your page rankings soar in SERPs.
Long-form content is also generally prepared by search engines mainly because they allow you to incorporate more keywords and related search terms within the content, hence helping engines to better understand what your pages are all about. A good page structure you can use for product pages might include a header with the product name along with related, secondary keywords, an introductory paragraph containing your anchor text, a bullet list of the product features, a closing paragraph and call to action, and a product video if available. This kind of structure helps you generate a good amount of copy through which you can strategically weave in keywords that can help you boost your search rankings.
Make your site secure.
Search engines like Google favor secure sites or those that use/implement the HTTPS protocol, as this helps them ensure that your site is following proper guidelines in securing people’s data. People are also more willing to share information when a site is secure.
Backlinks still matter, regardless what you may read or hear about link building.
The number and quality of backlinks that a site or page has brings significant impact on the way that it ranks in SERPs. Backlinks serve as votes of confidence from other site back to yours, which establishes your authority within your particular niche.
Avoid high bounce rates by improving page speed.
Slow, clunky pages make visitors restless. With people’s attention span growing shorter and shorter, it is important to make sure that your pages load fast and are able to provide visitors with what they need before they even get the chance to click away. You can do so by limiting elements that weigh pages down and uploading smaller photo sizes (without sacrificing image quality), using optimizing plugins, choosing JPEG over GIF or PNG files, and minimizing noise within pages.
These are only some of the best ways to can increase the organic rankings of your product pages and stake claim on the coveted top spots in search engine results. If you need professional help on boosting the organic rankings of your product pages, contact SEOValley. We have built and optimized ecommerce websites for many clients across various industries.