Organic search continues to be the leading source of website traffic, accounting for over 53% and beating out other channels like social media, paid search, and email marketing.
That’s right. People still rely on Google (not TikTok or Instagram) to find what they need. In fact, organic search brings in 1,000% more traffic compared to organic social, making it clear that search engine optimization is still the golden ticket to success. And at the core of it all is technical SEO — the foundation of a future-proof, high-ranking website.
What is Technical SEO?
Simply put, technical SEO makes your website speak the language of search engines.
It focuses squarely on optimizing your website’s underlying code and structure to improve visibility, unlike on-page SEO (optimizing content) and off-page SEO (building external factors such as backlinks).
All three types of SEO work together, but technical SEO lays the groundwork for all other efforts. After all, any content or off-page efforts will have minimal impact if search engines can’t crawl, index, or understand your website due to technical issues.
What is SEOValley’s approach to Technical SEO?
SEOValley understands that there’s no substitute for strong fundamentals. That’s why we offer tailor-made technical SEO audits designed to solidify your website’s foundation. These audits go deep to uncover issues that could be dampening your website’s rankings.
Here are some of the technical obstacles we actively seek out and fix:
- Crawlability hurdles – We look for anything that might stop search engine crawlers in their tracks, like code bloat, outdated URLs, server issues, sitemap errors, misconfigured meta tags or robot.txt files, and outdated technology (yes, Flash, we’re looking at you).
- Broken links – Since broken links are a nuisance for visitors and search engines alike, we hunt them down to prevent them from derailing your SEO progress.
- W3C Errors – Abiding by W3C standards improves your website’s accessibility and user experience, both of which ultimately boost your rankings. We look for and fix common errors including missing doctype declarations, URLs with unencoded characters, and unclosed tags, among others.
- Duplicate content – We look for content on your website that is either exactly the same or too similar to other content, which can weaken your SEO efforts. These duplications may be caused by the use of plain protocol URLs, blog tags, syndicated RSS feeds, CMS issues, and many more. We may recommend strategies such as using crawl directives, robots.txt, and canonical tags to fix them.
- XML sitemap issues – A clean and error-free sitemap can give your website’s ranking a big lift. That’s why we meticulously check your sitemap for errors like compression issues, HTTP mistakes, incorrect namespaces, and more.
- Dynamic URLs – We also scour your website for dynamic URLs and convert them to static URLs when it makes sense. Static URLs are easier to digest for search engines. They also tend to attract more clicks.
Our Technical SEO Process
- The SEOValley team starts by diving into your site’s SEO history and any issues you’ve already flagged.
- Next, we work closely with your IT team to get the access we need.
- After wrapping up the audit, we’ll walk you through our findings and lay out all the identified issues alongside our expert recommendations for tackling them.
- You’re then free to fix these issues on your own or let our team take the reins.
Choose SEOValley’s technical SEO audit and take that first step towards making your website perform better on the SERPs.
Our proactive approach has cleared the path to search visibility for hundreds of other clients. Reach out to get started if you, too, are ready to boost your SEO performance.
