India’s Largest Spa Chain Saw 10x Increase in Inquiries

Introduction:

O2 Spa is India’s largest spa chain serving 1500+ guests on any particular day. With humble beginnings in 2009, O2 Spa has established itself as a highly reliable and professional brand to deliver quality, hygienic and standardized services in their 65+ centers across India and UAE.

Strategy:

Not satisfied with the results generated by their existing SEO company, O2 Spa came to SEOValley™ at a point where their organic search traffic growth had stalled. They needed an SEO strategy that can take their rankings, and especially the organic search traffic to the next level. O2 Spa intended to become the industry leader in the organic search results in all the cities they had centers, especially the larger ones. Their focus was on being visible in Google not only when their prospective customers search for one of their provided services in their city, but also when a user would type in generic terms about the services they offer. For instance, they wanted to be visible for people searching for spas in Delhi, Mumbai, Bangalore, and other important cities, as well as people looking to gain more information on massage and spa in general. This would give them the opportunity to establish a brand presence that’s essential for an industry leader.

With stiff competition from other popular brands, O2 Spa required a comprehensive evaluation of the entire site to ensure that all the important landing pages rank prominently in Google. Once the campaign initiated, our experts audited and implemented the basic SEO & technical elements that would create a base for igniting organic traffic growth. Local SEO optimization for improving rankings in the targeted locations, and high-quality links acquisition were the other two elements of the SEO strategy that helped achieve better than projected results.

Services Applied:

Results:

  • 70% Keywords in Top10
  • 100% Increase in Organic Search Traffic
  • 10x Increase in Conversions from Organic Traffic