USA’s Shoe Seller: A SEOValley Google Adwords Success Story

INTRODUCTION 

Millennium Shoes, founded in 2000 at Los Angeles, California, is a renowned online footwear retailer. It is best known for the extensive collection of top-quality shoes, catering to diverse styles and needs. The commitment to exceptional customer service and a seamless shopping experience, making them the preferred choice for shoe enthusiasts worldwide. 

CHALLENGES 

• The shoe market in the USA is highly competitive, making it challenging for us to stand out and capture the target audience’s attention amidst numerous competitors.
• Allocating an effective budget to achieve significant results while maintaining a positive return on investment can be difficult.
• Ensuring the product data feed is accurate, up-to-date, and meets Google’s requirements can be challenging.
• Determining the optimal bidding strategy to achieve a positive return on investment while maximizing sales can be complex.
• Tracking the performance of individual shoe products and identifying top-performing versus underperforming ones can be time-consuming.
• Shoe preferences and demand may vary based on seasonal trends and fashion changes. It is crucial to stay on top of these trends and adjust the campaign and inventory accordingly to meet customer demands effectively. 

STRATEGY 

To overcome the challenges and generate revenue with a positive ROI, our Google Ads strategy focused on several key aspects.

We created tightly themed product groups, segmenting products based on relevant attributes like brand, product type etc. to enhance relevance and ad performance. We also allocated the budget based on product performance and seasonal trends, ensuring maximum exposure for high-demand limited edition shoes while optimizing spending.

Regularly updating and optimizing the product data feed ensured accurate and up-to-date information, complying with Google’s requirements for optimal ad visibility. Similarly, utilizing smart bidding strategies, such as target ROAS (Return on Ad Spend), Maximize Conversions and Maximize Conversion Value helped us automatically adjust bids based on performance data, ensuring the best return on investment.

We stayed ahead of market trends and seasonal shifts, adjusting the campaign’s inventory and promotions to align with customer demands effectively.

Lastly, constant monitoring of individual product performance enabled us to identify top-performing shoes and reallocate budget and bids accordingly to maximize sales.

SERVICES APPLIED 

• PPC Audit
• Google Merchant and Product Feed Optimization
• Ecommerce Tracking Set up
• PPC Monitoring & Management

RESULTS 

Since we began working with Millennium Shoes, the company has seen great results:

• Our clicks and impressions showed a significant improvement while maintaining the total cost at the same level.
• The performance of our ads surpassed expectations, leading to an extraordinary revenue growth of 541.41% in just two months.
• We consistently achieved high-level core ad statistics, while keeping the average CPC and cost per conversion at their lowest, resulting in an outstanding ROI.
• Through effective bid management and feed optimization, we achieved a remarkable 283.60% increase in our ROAS (Return on Ad Spend).

To learn more about SEOValley’s™ PPC services contact us today.