A Google penalty can be devastating for any business—and more so if your sales and referrals come from your website.But it’s not the end of the world. You can always turn to search engine optimization specialists that can provide Google recovery services to rescue your site and reinstate its rankings.
Algorithmic vs. manual penalty
There are two types of Google penalties: Manual and algorithmic.A ‘manual’ penalty is more straightforward.You can see exactly what the issue is in Google’s Search Console, so you can fix the problem and submit your website for reconsideration.
The more menacing type of Google penalty is the ‘algorithmic’ penalty.It comes suddenly without warning or explanation. And while there’s no way to determine with 100% certainty that your website has indeed been penalized in this manner, there are tell-tale signs indicating that you’ve been hit:
Sign #1: Sudden drop in your organic traffic
Did you notice a dramatic decrease in the number of organic visitors coming into your site?Check if Google released an algorithmic update at around the same time your traffic dropped off.If these two events coincide, it’s possible that you were affected by the update and need to reoptimize your website.
But don’t jump to conclusions.Perhaps the drop is attributable to your seasonal content decreasing in popularity.If most of your blogs is about air conditioning because you run an AC business, for example, then you might see a natural drop in traffic during the colder months simply because people are not really looking for information about your products.
Sign #2: Sudden drop in rankings
Use tools such as SEO ranking checkers (like SEMrush) to analyze how your rankings have changed over time.Is there a big and sudden drop?It’s possible that your site has been penalized.
Sign #3: “Manual action” notification
Login to Search Console to see if he got any notifications and take the appropriate action right away.Google may impose manual actions on websites that have unnatural inbound links, thin content, spammy freehosts and structured markups, user-generated spam, and sneaky redirects.Keyword stuffing may also cause a problem.
Sign #4: Your website is missing from Google Search
To test if this is the case, simply type in your exact domain name in the Google search bar (for example: www.yourwebsite.com). Is your website gone?If it’s very new, perhaps Google hasn’t been able to index it yet.But if your website has been around for quite some time and is suddenly not showing up, then you may be dealing with a major penalty.Perhaps it was permanently removed, banned, or deindexed, which is the most serious penalty google can impose on a website.
How to fix a Google penalty
The key to fixing a Google penalty is to understand why you were penalized in the first place and designing a recovery plan that addresses the issue.
This may involve replacing duplicate or thin content with high-quality and original text. Ensure that your website satisfies the search engine giant’s Expertise, Authoritativeness, and Trustworthiness (EAT) guidelines.
It may also involve analyzing and manually reviewing all domains that link to your website, and then removing and disavowing any toxic links.This process is long and tedious because you have to communicate with different webmasters and ask them to remove the links.You also need to submit disavow.txt files using Google Webmaster tools.
If you don’t have the technical search engine optimization skills to fix your penalty and are afraid that you might make the problem worse, then it’s best to leave this task to an expert Google recovery service provider.
You can count on SEOValley.We are proud of for 100% success rate in fixing Google penalties and reinstating search rankings.Our objective is not just to resuscitate your penalized website but also help it thrive over the long haul.
Call us today.We will review your website and recommend the best Google penaltyrecovery strategies for your particular case.
