Website owners and businesses that have been in the SEO game long enough know by now that optimizing for search isn’t—and should never be
—a one-time affair. Search engines constantly roll out algorithmic updates as the search landscape is continuously reshaped by various technological innovations. This is why optimization should always be viewed as a long-term strategy. SEO professionals need to strike balance of practical implementation, on-going learning, continuous testing, and relevant strategies in order for optimization to be effective. This is where ‘prioritization’ comes into play.
The fact that the SEO landscape is an ever-dynamic environment is the main reason why prioritization is important in any optimization strategy. Prioritization in SEO refers to determining and acting upon crucial optimization tasks according to their impact to your overall SEO strategy. Generally speaking, areas of prioritization in SEO can be divided into 3 major categories, namely: (1) onsite and technical optimization, (2) content creation and repurposing, and (3) Link building.
Onsite and technical optimization refers to task that help improve a website’s crawlability, enhance user experience, and add value to low-value URLs. Content creation and repurposing, on the other hand, leverages in-depth keyword research in order to identify best optimization opportunities and repurposes evergreen content for additional search value. The third category—link building prioritization—focuses on low-hanging fruits like partner companies and unlinked mentions.
Prioritization in critical areas of search engine optimization is one of the best ways to face and alleviate the unique challenges that this relatively new (and oftentimes unpredictable) marketing practice. Below are even more reasons why prioritization is so crucial for SEO success:
Budget and Resource Restrictions
For small business and website owners, having a dedicated team to do search optimization isn’t always a possibility, forcing them to do perform SEO tasks themselves. If you have to juggle in-house SEO along with all other things you need to do to run your business prioritizing tasks is definitely important so you don’t waste time on optimization tasks that simply do not work and instead focus on things that bring in the traffic and site visibility that you need.
Administrative Buy-in
If you are in-charge of a business website and are finding it difficult to get the support and budget that you need in order for higher administrators to see the value in search optimization, prioritization can help you prove its efficacy and ultimately demonstrate ROI and value in what you do. Time is a major challenge for many website administrators, mainly because search optimization takes a while to pay-off and manifest value. Through prioritization, you get to showcase exactly why your SEO campaign needs more attention (and budget) than it currently is receiving. Prioritizing projects that require little resource, but provide the greatest impact is also a good approach if you want to prove value in what you do. This will help you and your team prove just how SEO works as a long-term strategy and how it requires ample resources and sustained effort in order to maximize its benefits.
Prioritization for Technical Optimization
Prioritizing technical aspects of optimization is crucial because tasks provide the greatest and most immediate impact on site performance—and in turn your ROI. By knowing which technical tasks to give priority to, you can dramatically improve your website’s performance and gain a better understanding of what works and what doesn’t work for your campaign.
Not every website is the same. Each one requires tailored approaches in order to make sure that SEO efforts are not in vain. Prioritization allows you diagnose your website’s immediate needs and determine which solutions can provide the greatest impact on its overall performance. Talk to SEOValley today to get started.
