28 Sep, 2026

How to Measure AI Visibility When There Is No Rank to Track

AI answers repeat the same brand list less than 1% of the time — the five data sources that measure visibility properly.

18 Sep, 2026

10 Reasons Your Rankings Hold but Your Clicks Keep Falling

Impressions down 29%, clicks flat: what 11 client sites reveal about why rankings hold while clicks fall.

Bar chart of Pew Research Center data showing Google users clicked a search result on 8 percent of visits when an AI summary appeared versus 15 percent when none did, and clicked a source inside the summary on just 1 percent of visits

5 Aug, 2025

AI SEO: What Actually Works, and How to Measure It

Search Console has reported AI Overviews impressions for every site since 31 August 2026 — but it shows no clicks.

Diagram showing Search Console metrics in GA4 are compatible only with Landing page plus query string, Country and Device category, and not with session source medium, key events or custom dimensions

20 Sep, 2023

GA4 for SEO: The Reports That Answer Search Questions, and Their Limits

Search Console data inside GA4 joins to only three dimensions, arrives 48 hours late and reaches back 16 months.

14 Oct, 2021

What Should a Monthly SEO Report Show Now?

Rankings can rise while clicks fall, and AI answers now sit between your site and the searcher. Here is what a monthly SEO report has to show to be worth reading.

- Analytics
26 Feb, 2020

How Data Tracking and Visualization Can Help with The SEO Process

Having a great SEO campaign is not enough. You are missing out on crucial opportunities to improve that campaign if you can’t make sense of its data in a systematic