Bar chart of website visits by channel in September 2026: Direct 39.27%, Search 26.82%, Paid 15.48%, Unknown 13.66%, Social 7.41%, AI assistants 0.43%.

10 Oct, 2026

Should You Move Marketing Budget From Google to AI Search in 2027?

AI assistants still send well under 1% of website visits, while Google’s share of search referrals keeps rising. Here is how we would set a 2027 marketing budget without building a separate AI line.

28 Sep, 2026

How to Measure AI Visibility When There Is No Rank to Track

AI answers repeat the same brand list less than 1% of the time — the five data sources that measure visibility properly.

Four bar charts showing AI citation share by content type for each query intent: articles take 45.5% of informational citations, listicles 40.9% of commercial, product pages 24.9% of transactional and 21.9% of navigational or local. Wix Studio AI Search Lab, March 2026.

21 Sep, 2026

What Gets Cited in AI Overviews, and How It Changes by Query

Only 37.1% of AI Overview citations rank in Google’s top ten — what gets picked instead, and why.

18 Sep, 2026

10 Reasons Your Rankings Hold but Your Clicks Keep Falling

Impressions down 29%, clicks flat: what 11 client sites reveal about why rankings hold while clicks fall.

Bar chart of Pew Research Center data showing Google users clicked a search result on 8 percent of visits when an AI summary appeared versus 15 percent when none did, and clicked a source inside the summary on just 1 percent of visits

5 Aug, 2025

AI SEO: What Actually Works, and How to Measure It

Search Console has reported AI Overviews impressions for every site since 31 August 2026 — but it shows no clicks.

6 Feb, 2022

Is Content Still King for SEO and AI Answers?

Content still decides who ranks and who gets cited in AI answers, but the kind of content that works has narrowed. Original data, first-hand experience and clear answers win; scaled, generic pages lose.

7 Jan, 2022

Do Keywords Still Matter When People Search With AI Prompts?

People now type whole paragraphs into ChatGPT and AI Mode, and Google splits them into many hidden searches. Keywords still matter, but as a map of topics and questions rather than a list of phrases to repeat.