Four bar charts showing AI citation share by content type for each query intent: articles take 45.5% of informational citations, listicles 40.9% of commercial, product pages 24.9% of transactional and 21.9% of navigational or local. Wix Studio AI Search Lab, March 2026.

21 Sep, 2026

What Gets Cited in AI Overviews, and How It Changes by Query

Only 37.1% of AI Overview citations rank in Google’s top ten — what gets picked instead, and why.

Share bar showing 82.2 percent of pages ranking in Google positions one to three are under 50 percent AI-generated, and 17.8 percent are 50 percent or more AI-generated

14 Apr, 2025

AI-Written Content and SEO: What Google Rewards and What It Removes

Only 5.3% of pages in Google’s top three are entirely AI-generated, on Ahrefs’ analysis of a million ranking pages.

6 Feb, 2022

Is Content Still King for SEO and AI Answers?

Content still decides who ranks and who gets cited in AI answers, but the kind of content that works has narrowed. Original data, first-hand experience and clear answers win; scaled, generic pages lose.

Share bar showing 96.55 percent of pages get no traffic from Google, 1.94 percent get one to ten visits a month and 1.51 percent get more than ten, from an Ahrefs sample of around 14 billion pages

23 Mar, 2021

How to Audit a Blog Section Without Deleting the Wrong Pages

Ahrefs found 96.55% of pages get no Google traffic — but Google calls deleting content a last resort.

Diagram showing Experience, Expertise and Authoritativeness feeding into Trustworthiness, with Google quoted saying trust is most important and the others contribute to it

5 Dec, 2020

E-E-A-T as an Engineering Problem: The Markup and Evidence That Resolve

Google says E-E-A-T is not a ranking factor and that trust matters most — so build evidence, not a score.

- Content Marketing
5 Jun, 2020

Why Headings are Important & How Google Prefers to See Them

Headings were crucial ranking factors back in the early 2000’s. These days, not so much. However, this doesn’t mean you can completely ignore them.

- Content Marketing
25 Feb, 2020

How Informational Content can be Utilized for E-Commerce Businesses

If you run an e-commerce business and want to ramp up your SEO, you must be wondering:

Bar chart of image format shares on mobile pages: JPEG 32.4 percent, PNG 28.4 percent, GIF 16.8 percent, WebP 12 percent, SVG 6.4 percent, ICO 1.3 percent and AVIF 1 percent

22 Sep, 2019

Image Optimisation: What Google Indexes and What Slows You Down

Only 55% of images carry alt text, and 9.5% of LCP images are lazy-loaded — the single most costly mistake.

- Content Marketing
13 Sep, 2019

How to Use Seasonal Content for Your SEO Campaign

The season for shopping has started. If you are in the SEO industry or doing any form of SEO campaign for your own business, it’s important to plan ahead