AI-Written Content and SEO: What Google Rewards and What It Removes
Only 5.3% of pages in Google’s top three are entirely AI-generated, on Ahrefs’ analysis of a million ranking pages.
Why Content is Still King for an Impactful SEO Campaign in 2022
In 1996, Bill Gates wrote an essay called, ‘Content is King.’ He predicted that content will be “where most of the real
How to Audit a Blog Section Without Deleting the Wrong Pages
Ahrefs found 96.55% of pages get no Google traffic — but Google calls deleting content a last resort.
E-E-A-T as an Engineering Problem: The Markup and Evidence That Resolve
Google says E-E-A-T is not a ranking factor and that trust matters most — so build evidence, not a score.
Why Headings are Important & How Google Prefers to See Them
Headings were crucial ranking factors back in the early 2000’s. These days, not so much. However, this doesn’t mean you can completely ignore them.
How Informational Content can be Utilized for E-Commerce Businesses
If you run an e-commerce business and want to ramp up your SEO, you must be wondering:
Image Optimisation: What Google Indexes and What Slows You Down
Only 55% of images carry alt text, and 9.5% of LCP images are lazy-loaded — the single most costly mistake.
How to Use Seasonal Content for Your SEO Campaign
The season for shopping has started. If you are in the SEO industry or doing any form of SEO campaign for your own business, it’s important to plan ahead
Content Marketing: How to Plan, Execute, and Monitor
Consumers are—for the large part—immune to traditional marketing.
How to Create Evergreen SEO Content that Doesn’t Get Stale
Stale content is the start of the demise of a website. While your site may still be functional…
Content Based Strategies To Win Over The Panda And The Penguin
The recent panda and penguin updates by Google have created a stir in the world wide web.
