Content still decides who ranks and who gets cited in AI answers, but the kind of content that works has narrowed. Original data, first-hand experience and clear answers win; scaled, generic pages lose.
Headings were crucial ranking factors back in the early 2000’s. These days, not so much. However, this doesn’t mean you can completely ignore them.
The season for shopping has started. If you are in the SEO industry or doing any form of SEO campaign for your own business, it’s important to plan ahead