AI-Written Content and SEO: What Google Rewards and What It Removes
Only 5.3% of pages in Google’s top three are entirely AI-generated, on Ahrefs’ analysis of a million ranking pages.
HTTP/2 and HTTP/3: What Upgrading Changes, and What It Does Not
Google states that crawling over HTTP/1.1 has no explicit drawback — quality and quantity stay the same.
GA4 for SEO: The Reports That Answer Search Questions, and Their Limits
Search Console data inside GA4 joins to only three dimensions, arrives 48 hours late and reaches back 16 months.
Will Keywords Still Play an Important Role in 2022 ?
Ranking for high-value keywords on Google has always been a major metric of SEO success.
Core Web Vitals After INP: What Moved the Needle and What Was Theatre
Just 48% of mobile origins pass Core Web Vitals, and LCP rather than INP is the metric most sites fail.
Why User Experience is Most Crucial in SEO
Why User Experience is Most Crucial in SEO The days of boosting rankings solely through backlinking
E-E-A-T as an Engineering Problem: The Markup and Evidence That Resolve
Google says E-E-A-T is not a ranking factor and that trust matters most — so build evidence, not a score.
Subdomain or Subfolder: What Google Documents, and What the Evidence Shows
Google has called subdomains and subfolders roughly equivalent since 2012, yet the migration case studies keep circulating.
