There is no denying that SEO as a revenue-generating business strategy can be hard to grasp. Only until the effects of a well-optimized website is seen firsthand and an increase in annual revenue is realized do many businesses understand why the practice is valuable. B2B SEO is often viewed with great pessimism.
Don’t make the same mistake.
Whatever your industry and whether your company is big or small, you need to understand and accept that modern humanity now finds solutions to their problems using the web—more specifically, search engines. Your potential customers are no longer scouring the yellow pages to find products or services. They are online and using Google. If you want to be the solution to their problems, you need to show up where they are—which means that you need a strong online presence. And to have a strong online presence, you need strategic optimization.
The question remains. Why is B2B SEO different and how do you succeed in it? Below are useful insights to help you answer this big question.
First of all, keep in mind that an B2B SEO strategy is completely different from a B2C strategy because they target different audiences. While both approaches measure returns in the same terms (e.g. analytics, metrics, data, etc.), they differ greatly in the kind of audience where messages should be directed at.
As a B2C brand, you speak directly to consumers who have varying knowledge and expertise when it comes to the product or service you are selling. These people appreciate language that is softer, more generic, and less technical. A B2C strategy’s goal is usually to make prospects feel welcome and compelled to make a purchase.
B2B audiences, on the other hand, are likely to be highly educated about the product or service that you provide. What they are looking for are technicalities and specific features and they care deeply about your expertise on the subject and who you have worked with in the past.
Your choice of language and keywords also makes a huge difference in B2B SEO. Using the appropriate language is critical in targeting exactly what people are typing in when searching for the type of service or product that you provide. Different tools exist that can help you find specific key terms that you can optimize for a more targeted B2B SEO approach.
While keywords and search phrases play an essential part in search optimization, SEO is so much more than just targeting the right key terms. Building a strong B2B SEO strategy requires a deep understanding of your audience and your brand’s worth to them. To make your content more focused, you need to:
- Define what you are selling in a concise way and a language that is simple enough for your target clients to understand your value proposition.
- Make people understand how your product/service works and communicating its benefits to your audience.
- Expound on your product/service’s features, pros, and cons in a way that capitalizes on your strengths.
- Positively differentiate yourself from your competitors and establishing what makes your business unique.
- Strengthen our name and build your authority as a proven brand.
- Provide social proof by including testimonies about people/businesses you have worked with before and providing references of your previous work.
Building a robust B2B SEO strategy is all about understanding your own brand, product, and service and knowing how to present it so that audiences will look at your business as the solution to their problem. SEOValley will point you to the best research tools and optimization strategies that will help you create the right content and engage in activities that ultimately help you build and grow your online presence, thus establishing your authority in the online marketplace.