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    10 Reasons Your Rankings Hold but Your Clicks Keep Falling
      • Analytics
      • GEO
      • SEO
    • 18 Sep, 2026

    10 Reasons Your Rankings Hold but Your Clicks Keep Falling

    Impressions down 29%, clicks flat: what 11 client sites reveal about why rankings hold while clicks fall.

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    Bar chart of Pew Research Center data showing Google users clicked a search result on 8 percent of visits when an AI summary appeared versus 15 percent when none did, and clicked a source inside the summary on just 1 percent of visits
      • Analytics
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    • 5 Aug, 2025

    Generative Engine Optimisation: What Actually Works, and How to Measure It

    Search Console has reported AI Overviews impressions for every site since 31 August 2026 — but it shows no clicks.

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