There is no denying the importance of proper search engine optimization in this digital business scene. Now that more and more businesses are turning to the web for a wider audience reach, the search landscape is increasingly becoming competitive—not to mention crowded. Sadly, a lot of business owners remain unwilling to pay money for professional optimization, insisting on managing their own SEO efforts to the detriment of their search rankings and website traffic. If you are one of those who are still on the fence about spending money on professional SEO, it is high time to reconsider your convictions. It’s time to accept the fact that optimization is an important and worthwhile investment instead of an unneeded expense. Here’s the inconvenient truth: Trying to do search optimization yourself rarely works. You need ample knowledge and expertise to do SEO well.
Search engine optimization, to say the least, is no simple feat. Committing to an optimization program means committing to a time-consuming and tedious process that requires constant work and monitoring—something that SMBs all too often cannot afford to maintain, especially with all the core business processes that require their attention. Unlike many people assume, SEO isn’t something you can do once and then forget about, expecting that it would produce results you want. It requires consistent effort if you truly want to see constant improvement and real success in your optimization goals.
If you are keeping SEO in-house by assigning optimization tasks to team members who have to juggle SEO activities with their core function in the business—thinking that you are cutting costs by doing so—you may be doing more damage than good for your website. The truth of the matter is that your employees may not have the resources, knowledge, and expertise necessary for your optimization campaign to gain traction. While they may be able to boost your clicks per month, the results can never be as significant or monumental as when you hire a professional. Here are even more reasons why DIY SEO simply doesn’t work for SMBs:
1. You are actually setting yourself up for even bigger expenses by insisting on keeping your search optimization in-house instead of hiring proper professionals and specialists. This is because DIY-ing your SEO efforts often means resorting to trial and error, which will not only cost you more in wasted resources but also prolong your downtime in terms of traffic and conversions. Getting it right the first time is a lot cheaper than having to start from scratch every time your efforts go down the drain.
2. You are actually setting yourself up for even bigger expenses by insisting on keeping your search optimization in-house instead of hiring proper professionals and specialists. This is because DIY-ing your SEO efforts often means resorting to trial and error, which will not only cost you more in wasted resources but also prolong your downtime in terms of traffic and conversions. Getting it right the first time is a lot cheaper than having to start from scratch every time your efforts go down the drain.
3. Because DIY SEO takes so much longer to bear fruit, you will have lost all your potential customers to your competitors by the time your efforts start to kick in. While you are trying your best to figure out what the best strategies would be to improve your search rankings, your competitors—who have professionals behind their SEO campaign—are reaping great returns on their investment, leaving you buried in the dust of their SEO success.
If you want to see improvement in your SEO efforts, it pays hiring a pro to handle your SEO management instead of enduring long downtimes and wasted efforts by trying to DIY optimization. You can’t go wrong with SEOValley. Contact us today to get started.
